eBay Archives - CSP Commerce https://cspcommerce.com/category/ebay-marketplace-management/ Reach More Customers Through Amazon and Google Shopping Fri, 08 Dec 2023 11:52:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 https://cspcommerce.com/wp-content/uploads/2024/07/CSP-Commerce-vml-favicon-150x150.png eBay Archives - CSP Commerce https://cspcommerce.com/category/ebay-marketplace-management/ 32 32 UK Marketplaces: A Comparison and Analysis (2023) https://cspcommerce.com/uk-marketplace-management-a-comparison-and-analysis/ Wed, 06 Sep 2023 14:57:55 +0000 https://cspcommerce.com/?p=21677 Whether you’re a Manchester-based omnichannel ecommerce retailer or run an international ecommerce brand, you’ll need to know the importance of online marketplaces like Amazon, eBay, and Etsy. A massive 46.7% of all online searches start on these types of platforms, making them essential players in any robust multichannel strategy. With projections estimating B2C marketplace sales…

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Whether you’re a Manchester-based omnichannel ecommerce retailer or run an international ecommerce brand, you’ll need to know the importance of online marketplaces like Amazon, eBay, and Etsy.

A massive 46.7% of all online searches start on these types of platforms, making them essential players in any robust multichannel strategy. With projections estimating B2C marketplace sales to skyrocket to £3.25 trillion by 2024, navigating through these platforms wisely is not just an option, but a necessity.

Let’s take an analytical deep dive into each platform, examining their comparative advantages and challenges to provide a comprehensive view of their role in your multichannel approach.

Amazon: The Unquestionable Marketplace Leader

Amazon’s marketplace, with its unparalleled reach, serves as the ‘default’ shopping destination for many, especially in the UK. The sheer volume of sellers and product listings can be both an advantage and a challenge. On the one hand, it offers an enormous customer base; on the other, the competition is fierce, making it essential for sellers to invest heavily in advertising and customer engagement strategies.

Amazon’s pricing models, while potentially expensive, offer the advantage of scale. The Fulfilment by Amazon (FBA) programme allows businesses to offset some costs by leveraging Amazon’s logistics network. Amazon’s robustness is unmatched but comes at the cost of transaction fees that can run up to 15% of the product’s price.

eBay: The Versatile Contender of Marketplaces

In contrast to Amazon’s generalist approach, eBay offers a platform that’s equally welcoming to new, used, and unique products. While it may not offer the same customer volume as Amazon, it offers a level of customer targeting and niche appeal that Amazon often cannot. The platform provides an opportunity for specialised sellers to shine, without the oppressive competition seen on Amazon.

eBay’s seller fees can be more forgiving than Amazon’s. With free listings and fixed final value fees, eBay offers a cost-effective model that can be especially beneficial for smaller businesses or those dealing with specialised merchandise.

Etsy: The Artisan’s Haven of Marketplaces

Etsy’s unique selling proposition is its focus on handmade, vintage, and unique items. Unlike Amazon or eBay, which strive for mass market appeal, Etsy targets a very niche market segment. This is a double-edged sword—while it means less competition for businesses that fit into Etsy’s categories, it also implies a more limited customer base.

Financially, Etsy can be more viable for small-scale sellers due to its modest listing fees and relatively low transaction charges, making it an ideal platform for businesses seeking lower operational expenses but a targeted customer base.

Fruugo: The Under-the-Radar Global Marketplace

In the midst of these giants, Fruugo is gradually carving a niche for itself, especially for businesses aiming for international exposure. What it lacks in volume, it compensates with a low barrier to entry and a simplified approach to international selling.

Unlike Amazon’s extensive and sometimes tedious international set-up, or eBay’s international site visibility options which can be costly, Fruugo simplifies global sales. Its analytics tools may not be as advanced as those of Amazon, but they offer straightforward insights for business decisions.

While Amazon and eBay vie for broad market dominance, Etsy and Fruugo appeal to specialised markets — handmade goods for Etsy and international niche markets for Fruugo. Amazon’s high fees offer scale and reach, whereas eBay’s and Etsy’s lower costs mean higher profit margins, but at the cost of scale. Fruugo operates as a dark horse providing global reach without extensive set-up, but its low traffic can’t match the customer base of the other platforms.

Looking to the future of ecommerce and marketplaces

As 2023 continues to unfold and 2024 comes into focus, each of these platforms offers distinct advantages and challenges. Amazon and eBay remain the juggernauts, providing scale but at higher operating costs. Etsy provides a highly targeted but smaller market, ideal for niche products, and does so at a lower operational cost. Fruugo offers an easier path to international markets but lacks the high traffic of the other platforms.

The legacies of Amazon and eBay, originating in the mid-1990s, have endured through decades and have been reinvigorated by evolving consumer preferences and technology. While these platforms have amassed significant traffic, they present challenges like transaction fees and customer experience that newer platforms like Etsy and Fruugo aim to mitigate.

Your choice will depend on various factors such as scale, product type, and market reach. But one thing is clear: a well-thought-out, multichannel strategy leveraging the unique strengths of each platform is now more essential than ever.

CSP Commerce | Manchester Ecommerce and Shopify Agency

From brand through to demand, we support and manage ecommerce growth at each stage of the commerce journey.  Our extensive knowledge and experience in ecommerce have established us as industry leaders for our capabilities in performance marketing, marketplace management, social commerce, and Shopify, Shopify Plus and WooCommerce web development.
We’re a Manchester ecommerce agency that works with retailers as committed to growth as we are. Our performance and platforms first approach is tailored to the ambitious brands and online retailers we partner with. As part of Wunderman Thompson Commerce, we are uniquely positioned to support businesses to scale nationally to globally.
We’ll hand-select a team of specialists to work with clients and operate as an extension of their ecommerce department. We are accountable for delivering measurable results that grow reach and revenue. Together, we will work to scale and sell your products across online channels.
If you’re serious about growth then start your journey with us. Let’s succeed and scale together.

Why not visit us in person?

WPP Manchester Campus,
1 New Quay Street,
Manchester,
Greater Manchester,
M3 4BN.
#shopifyagency #shopifyplus #manchester #ecommerceagency #ecommercegrowth #marketplacemanagement #performancemarketing #googleads #socialcommerce #manchesterecommerceagency #amazon #ebay

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Marketplace Management: Getting the Most out of eBay in 2023 https://cspcommerce.com/marketplace-management-getting-the-most-out-of-ebay-in-2023/ Fri, 04 Aug 2023 12:34:55 +0000 https://cspcommerce.com/?p=21590 For many in ecommerce, eBay feels like a nostalgic marketplace toy. Once an industry leader, eBay has witnessed a decline over the last few years, with sales in 2022 down 9.2%, and gross merchandise volume down 15%, at $73.9 billion.  But the fact remains that with proficient marketplace management, this platform is still one of…

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For many in ecommerce, eBay feels like a nostalgic marketplace toy. Once an industry leader, eBay has witnessed a decline over the last few years, with sales in 2022 down 9.2%, and gross merchandise volume down 15%, at $73.9 billion.  But the fact remains that with proficient marketplace management, this platform is still one of significance for many, and will remain so for the foreseeable future.

With 138 million people active on eBay selling everything from Manchester City memorabilia to vintage coin collections, for some the site represents a unique marketplace that could see a resurgence against the backdrop of change in consumer behaviour, owing to the continued loom of slow economic growth.

But how can success on eBay in 2023 be attained? Where does the opportunity lie for optimisation and policy change?  How can you get the most out of eBay in 2023?

In this blog we’ll cover the types of businesses that eBay might work for, before getting to the meat of marketplace management on the site; demonstrating how you can optimise on the channel.

Table of contents

1 – Is eBay for you?

2- Optimising your eBay presence with effective marketplace management

3 – Boosting visibility with high quality product data

4 – Cultivating trust with the eBay Reputation System

5 – Mobile optimisation

6 – Effective stock management on eBay

Is eBay for you? 

Contrary to popular opinion, eBay’s versatile nature makes it an ideal platform for a wide range of ecommerce businesses, and when paired with effective marketplace management, your business can really excel. Let’s take a look at the kinds of ecommerce businesses that would benefit most from operating on eBay:

Vintage and Unique Items Sellers

Given eBay’s origins as an online auction site, it’s still a go-to platform for people seeking one-of-a-kind, vintage, or rare items. If your business revolves around antiques, collectibles, or unique handmade items, eBay’s audience could be well-aligned with your offering.

Refurbished Tech and Gadget Retailers

  eBay is a hotspot for customers looking for refurbished electronics and gadgetry at competitive prices. Retailers specialising in refurbished smartphones, laptops, and similar tech products could find a ready and eager market on eBay.

Parts and Components Dealers

eBay is also an excellent platform for businesses selling spare parts and components for various items. From car and bike parts to computer components and home appliance spares, the platform attracts a significant number of customers searching for specific parts.

Niche Product Sellers

Due to its broad user base, eBay is also ideal for sellers with niche products. Whether it’s hobby-related items, rare books, niche health and wellness products, or specific types of apparel, eBay’s global reach can help these businesses connect with their target audience.

Discount Retailers

Businesses that focus on selling overstocked items, returned goods, or items from liquidations at discounted prices could perform well on eBay. The platform is popular amongst bargain hunters and customers looking to score quality products at reduced prices.

Before committing to eBay, ecommerce businesses should evaluate whether their product offering aligns with the platform’s customer base and consider the cost structure of selling on eBay.

It’s important to keep in mind that while eBay can provide excellent exposure and an additional sales channel, it’s vital to maintain a multichannel ecommerce strategy to reach a broader audience and ensure business resilience.

Optimising Your eBay Presence with Effective Marketplace Management

The eBay platform has long been a marketplace that caters to millions of users monthly, making it an ideal choice for businesses to expand their reach and diversify their customer base. Moreover, with a well-defined marketplace management strategy for eBay operations, the potential for growth becomes even more pronounced.

Let’s take a look at some of the ways in which ecommerce sellers can manage the channel more effectively.

Boosting Visibility with High-Quality Product Data

A business’ product data is the cornerstone of its visibility on eBay.

A crucial initial step is ensuring all product information is accurate, accompanied by high-resolution images and comprehensive descriptions. Familiarising yourself with eBay’s best practices will also assist in making your listings stand out.

Search engines like Google and eBay’s Cassini, value high-quality product information, giving well-optimised listings preference in their rankings.

Thus, better visibility increases the likelihood of buyers clicking through to your listings. Remember, your eBay listings also appear in Google Shopping search results, further amplifying your reach!

Cultivating Trust with the eBay Reputation System

The robust reputation system on eBay doesn’t just benefit smaller entities; it plays a significant role for larger, enterprise-level businesses.

Renowned brands like Dyson and River Island capitalise on this system to foster trust among their customers, thereby boosting their conversion rates.

Seller ratings are another key part of eBay’s reputation system, covering several factors such as shipping time and costs, communication, and item description accuracy. A high-quality, comprehensive product description can significantly improve your seller rating, making your products more prominent in the competitive eBay marketplace.

eBay’s platform allows you to design custom storefronts, a powerful brand-building tool that enhances the buyer’s connection with your brand. Combined with tools like Terapeak, which provides valuable insights into demand, pricing, and competitor listings, you can constantly refine and optimise your product listings.

Mobile Optimisation: A Non-negotiable 

As mcommerce continues to rise with over 60% of eBay’s Gross Merchandise Volume (GMV) involving mobile, it’s crucial to incorporate mobile optimisation into your eBay marketing strategy. By enhancing the mobile shopping experience, you not only cater to the increasing number of smartphone shoppers, but also improve customer retention.

Effective Stock Management on eBay 

Effective stock management on eBay starts with accurate product information and competitive pricing. Remember to consider shipping costs and eBay fees in your pricing strategy. Rapid, reliable shipping is key to customer satisfaction, and utilising eBay’s tools can enhance this process.

Leverage eBay’s promotions, such as sales events and discounts, to boost sales and attract more buyers. Exceptional customer service bolsters your reputation and encourages repeat business. Use eBay’s analytics to inform your stock purchasing decisions and marketing strategies.

Monitoring seasonal trends helps adjust inventory to maximise sales. Offering bundled products can increase the average order value and move slow-selling stock. A clear, fair return policy encourages buyer confidence. Continually assess and refine your strategies, remaining adaptable to ensure your eBay business stays competitive.

CSP Commerce | Manchester Ecommerce and Shopify Agency

From brand through to demand, we support and manage ecommerce growth at each stage of the commerce journey.  Our extensive knowledge and experience in ecommerce have established us as industry leaders for our capabilities in performance marketing, marketplace management, social commerce, and Shopify, Shopify Plus and WooCommerce web development.
We’re a Manchester ecommerce agency that works with retailers as committed to growth as we are. Our performance and platforms first approach is tailored to the ambitious brands and online retailers we partner with. As part of Wunderman Thompson Commerce, we are uniquely positioned to support businesses to scale nationally to globally.
We’ll hand-select a team of specialists to work with clients and operate as an extension of their ecommerce department. We are accountable for delivering measurable results that grow reach and revenue. Together, we will work to scale and sell your products across online channels.
If you’re serious about growth then start your journey with us. Let’s succeed and scale together.

Why not visit us in person?

WPP Manchester Campus,
1 New Quay Street,
Manchester,
Greater Manchester,
M3 4BN.
#shopifyagency #shopify #ecommerceagency #ecommercegrowth #marketplacemanagement #performancemarketing #googleads #socialcommerce #manchesterecommerceagency

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A Spotlight on eBay’s Promoted Listings Advanced https://cspcommerce.com/ebay-promoted-listings-advanced-ecommerce-agency/ Thu, 03 Aug 2023 10:52:48 +0000 https://cspcommerce.com/?p=21585 Staying ahead of ecommerce marketplaces is an ever-important task for thriving businesses. In the UK, Amazon and eBay both dominate this sector, although most would think it’s only the former platform. On average, eBay acquires 298 million views in website traffic each month. This makes up 73% of Amazon’s monthly traffic. So how can businesses…

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Staying ahead of ecommerce marketplaces is an ever-important task for thriving businesses. In the UK, Amazon and eBay both dominate this sector, although most would think it’s only the former platform. On average, eBay acquires 298 million views in website traffic each month. This makes up 73% of Amazon’s monthly traffic. So how can businesses take advantage of eBay’s competitive edge and reach even more customers? To accelerate sales, eBay promoted listings advanced may just be the solution.

What are eBay Promoted Listings?

eBay promoted listings is a powerful advertising tool on eBay’s platform which allows businesses and sellers to improve the visibility of their products across search results and category pages. This tool is similar to other pay-per-click tools on other platforms where businesses can bid to promote their product pages and only pay when potential buyers click on these promoted listings. A great thing to note is that sellers only pay for clicks that result in a purchase within a 30-day window.

With a certain type of promoted listing, sellers can choose specific items in their inventory that  they wish to promote (not all products are eligible) and set an ad rate, paying eBay a percentage of the sale price when a buyer clicks and makes a purchase. These promoted listings will then appear with a “promoted” label in prominent positions, increasing visibility to buyers. All of these ads and campaign activity can then be monitored and managed via the eBay seller dashboard. 

Now, this sounds pretty simple at first. However, eBay actually offers three tiers or versions of this promoted listings tool. Understandably, one size doesn’t fit all, and different sellers may be looking to achieve slightly different outcomes from the use of the feature. 

The three tiers of eBay promoted listings are express, standard and advanced. Throughout this blog, we’ll be guiding you specifically on the benefits, costs and key considerations of using eBay promoted listings advanced. However, it’s also good to have a brief overview and understanding of the differences between the 3 versions of the tool. 

eBay Promoted Listings: The Difference between Express, Standard and Advanced

eBay Promoted Listings Express

Promoted Listings Express is a basic version of the advertising tool, designed for sellers seeking simplicity and ease of use. With Express, eBay automatically selects listings to promote based on its algorithms, making it a hands-off approach for sellers. While suitable for beginners, experienced sellers might prefer more control over their ad campaigns

eBay Promoted Listings Standard

On the other hand, Promoted Listings Standard allows sellers to handpick specific listings they want to promote. This level of control empowers sellers to optimise their ad campaigns based on their insights and performance data. Standard is essentially a slight step up from Express, offering more customisation options for sellers.

eBay Promoted Listings Advanced:

Promoted Listings Advanced is the pinnacle of eBay’s advertising solution. With this level, sellers gain access to additional features such as customised ad rates, more comprehensive analytics, and advanced targeting options. This level is ideal for experienced sellers who want to maximise their advertising strategies and stay ahead of the competition.

This quick breakdown of the different versions of eBay’s promoted listing solutions should give you a good idea of what each package has to offer for your business. For larger businesses, looking to really scale and grow their performance on eBay, the advanced version is a no-brainer, especially for businesses with a decent amount of experience selling on eBay. However, if the differences between the versions haven’t quite convinced you, here are 4 key reasons to opt for eBay Promoted Listings Advanced:

Advantages of Promoted Listings Advanced:

  1. Promoted Listings Advanced offers businesses a higher level of customisation compared to the standard and express versions. This means sellers can fine-tune their advertising campaigns such as targeting, bidding, promotion duration and more. This effectively allows sellers to utilise this tool in a way that aligns their advertising strategy more specifically with business goals and marketing objectives. For example, rather than relying on eBay’s algorithm to promote listings, sellers can assign which products to promote or adjust their bids for products based on seasonality, popularity or business goals.
  2. The advanced version of the tool offers sellers more comprehensive and detailed insights into the performance of their promoted listings. Sellers can access data-driven metrics and analytics, including impressions, click-through rates, conversion rates, and more. This detailed performance data enables sellers to make informed decisions about their advertising strategies, identify top-performing keywords or products, and optimise their listings for maximum exposure and effectiveness.
  3. eBay Promoted Listings Advanced also offers targeting capabilities that go beyond what’s available in the standard and express versions. Sellers can target specific audiences based on demographics, shopping behaviour, location, and other relevant criteria. This sophisticated targeting ensures that sellers’ products are displayed to the most relevant and potential customers, increasing the likelihood of conversions and sales.
  4. The most important feature of the advanced version of eBay’s promoted listings tool, is the ability to create a stronger competitive edge by leveraging the advanced features available. According to Webinterpret, eBay’s promoted listings have shown to increase product page visits by 60-70%. This, coupled with the ability to customise bidding, targeting strategies and access in-depth analytics, allows sellers to optimise their campaigns more competitively. Standing out from competitors through targeted and data-driven advertising can be a game changer for sellers looking to expand and drive business growth in a saturated marketplace. 

How Much Does it Cost to Use eBay Promoted Listings Advanced?

Much like any other pay-per-click model or platform, the cost of using eBay’s promoted listings feature will depend on several factors, including competition in your niche/industry, keyword popularity, targeting and bid strategy.  

One of the primary factors influencing the cost is the level of competition in your niche. If your product category has many sellers vying for visibility, the bidding competition can drive up the cost per click. It’s worth being intuitive and creative in the way you position your product listings to be discovered by your ideal customers. If your industry is saturated, consider providing as much product detail as possible in your product listings. For example, think about using location-based search terms to drive local sales. This may be effective for certain businesses which have location-based customers such as eBay customers who are Manchester based looking to buy football club merchandise or memorabilia

Another significant factor that affects the cost is your business bidding strategy. While your campaigns will only cost when someone clicks on your promoted listing, it’s important to remember that sellers can set the percentage of the final sale price they are willing to pay as a fee to eBay when a buyer clicks on their promoted listing. The higher the bid, the more likely your listing will be displayed prominently, but it also means a higher cost per click. 

It’s crucial to set a budget that aligns with your business goals and carefully monitor your campaigns to avoid overspending. By being strategic with bidding, monitoring performance closely, and adjusting your approach based on the data, you can make the most of eBay Promoted Listings Advanced while controlling costs and achieving your desired business outcomes.

How to Maximise Results on eBay Promoted Listings Advanced:

To make the most of eBay Promoted Listings Advanced and maximise results, businesses need to deploy a strategic approach to utilising all of its features. After all, they’re there for a reason. Here are 5 ways to improve performance:

Keyword Research 

Thorough keyword research is essential to discover the most relevant and widely used keywords by your customers to get them to convert on your product listings. On the other hand, you might want to conduct thorough keyword research to uncover long-tail keywords that competitors aren’t bidding on. Some great free keyword research tools include Google Keyword Planner; while this is primarily used for bidding on keywords for Google search campaigns, these keywords may also be relevant and translate to ecommerce platforms such as eBay. 

Alternatively, another free tool that can specifically generate keywords for the eBay platform is KeySearch. This tool uses eBay’s ‘auto-suggest algorithm combined with search volume data to find the most popular keywords for specific topics on eBay’. Not only can this be used for bidding on the eBay promoted listings advanced feature, it can also be used to optimise organic ebay listings for SEO.

A/B Testing

Experimenting with your ad formats, visuals and copy is another key way to improve the conversion rate of your promoted listings. By analysing the performance of various elements, you can establish the winning combination that resonates the most with your audience and gets them to click and convert on your promotions. 

Optimise Product Listings

On the internet, and definitely on ecommerce marketplaces, great products don’t just sell themselves. You need to ensure your products listings are optimised with high quality images and variations. Provide detail when writing product descriptions, not only highlighting features, but also benefits. A combination of this, and including relevant keywords, will not only increase the potential visibility of your products, but actually compel potential customers to make a purchase. 

Budget Allocation

While we’ve already touched on the importance of setting a reasonable budget for your campaigns, we can’t emphasise the importance enough. Due to the unique nature of eBay Promoted Listings Advanced, and the fact that you not only pay for a click but also a percentage share of purchase, budget allocation for your listings needs to be strategically set to ensure you’re increasing conversions and purchases, whilst still making a profit.

Be sure to calculate how much you can afford to spend on clicks, what percentage you can afford to share with eBay for purchases made, along with other costs affecting profit margin for your products, so the use of this advertising feature can be effective while controlling costs. 

On-going Monitoring

Last but not least, regularly monitoring the performance of your campaigns is vital to optimise performance. This is not an add-on to your organic listings which you can simply switch on and keep running to see the best results. You will need to track key metrics from your eBay dashboard, identify trends, insights and discrepancies in the performance of the campaigns, making data-driven adjustments where necessary, on an on-going basis. 

Work with CSP Commerce

eBay Promoted Listings Advanced is an indispensable tool for businesses who want to gain a competitive edge on a top 2 leading ecommerce marketplace. Its advanced features, customisable options, and robust analytics can significantly impact your success as an eBay business.  However, like any advertising strategy, it requires careful planning, monitoring, and optimisation to yield positive results. 

Partnering with CSP Commerce, an ecommerce consultancy agency specialising in eBay marketplace management, can provide you with the expertise and support you need to make the most of eBay Promoted Listings Advanced and achieve your business objectives.

CSP Commerce | Manchester Ecommerce and Shopify Agency

From brand through to demand, we support and manage ecommerce growth at each stage of the commerce journey.  Our extensive knowledge and experience in ecommerce have established us as industry leaders for our capabilities in performance marketing, marketplace management, social commerce, and Shopify, Shopify Plus and WooCommerce web development.
We’re a Manchester ecommerce agency that works with retailers as committed to growth as we are. Our performance and platforms first approach is tailored to the ambitious brands and online retailers we partner with. As part of Wunderman Thompson Commerce, we are uniquely positioned to support businesses to scale nationally to globally.
We’ll hand-select a team of specialists to work with clients and operate as an extension of their ecommerce department. We are accountable for delivering measurable results that grow reach and revenue. Together, we will work to scale and sell your products across online channels.
If you’re serious about growth then start your journey with us. Let’s succeed and scale together.

Why not visit us in person?

WPP Manchester Campus,
1 New Quay Street,
Manchester,
Greater Manchester,
M3 4BN.
#shopifyagency #shopify #ecommerceagency #ecommercegrowth #marketplacemanagement #performancemarketing #googleads #socialcommerce #manchesterecommerceagency

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Cloud Seller Pro Announces New eBay Partnership & Service https://cspcommerce.com/cloud-seller-pro-announces-new-ebay-partnership-service/ Fri, 22 Oct 2021 16:34:00 +0000 http://cspcommerce.com/?p=19666 Cloud Seller Pro has announced that they now support eBay’s newest cost-per-click advertising strategy – Promoted Listings AdvancedBETA. This allows brands and merchants the opportunity to maximise their sales and differentiate themselves in this increasingly competitive e-commerce marketplace. Sellers may interact with millions of active visitors and buyers on the eBay marketplace thanks to Cloud…

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Cloud Seller Pro has announced that they now support eBay’s newest cost-per-click advertising strategy – Promoted Listings AdvancedBETA. This allows brands and merchants the opportunity to maximise their sales and differentiate themselves in this increasingly competitive e-commerce marketplace.

Sellers may interact with millions of active visitors and buyers on the eBay marketplace thanks to Cloud Seller Pro’s enhanced CPC service, which is designed to increase product visibility and grow online sales via the eBay marketplace.

Promoted Listings AdvancedBETA provides eBay sellers in the US, UK, DE, IT, and AU with a way to generate traffic to their listings with access to top of search placement using keyword targeting, bidding tactics and budget limits. Thanks to their experience in delivering targeted product advertising and extensive campaign management capabilities, Cloud Seller Pro can now offer customers a pay-on-results service that will increase audience reach and drive high levels of quality sales traffic to listings.

Cloud Seller Pro is proud to be one of only a handful of third party service-providers globally, to be partnering with eBay during the launch of Promoted Listings AdvancedBETA and will be offering customers a service that’s pay-on-results, with no setup fees, no contract and is fully managed by our team of search advertising experts.

“As a specialist ecommerce performance marketing agency, it’s incredibly important that we continue to develop our offering, so that our customers can access the tools needed to compete effectively in the digital channel. eBay serves as one of the primary marketplaces for many of our customers, so our partnership and integration with their advertising platform, ensures that our customers can maximise the opportunity provided by Promoted Listings AdvancedBETA. We believe that the combination of our skills in managing paid advertising campaigns and the development of our own Promoted Listing Advanced platform, has created a best in class solution for eBay sellers that prefer a partnership approach over a self-service model.”
Scott Armstrong | Sales Director | Cloud Seller Pro

“eBay hosts over 1.5 billion live listings for 19 million online sellers, reaching an estimated 159 million people around the world.
‘For sellers who use third-party platforms to help run their business, we’ve partnered with leading ecommerce software providers in North America, Europe and China to help create more access for Promoted Listings Advanced.”
eBay inc.

The Cloud Commerce Group supports more than 1000 multi-channel online retailers, managing more than £2 million per month in advertising spend.

We know that search plays a critical role in making a sale happen on eBay’s marketplace. Analysis shows that the majority of eBay purchases, approximately 70 percent, start from search. Moreover, one in five eBay purchases start with a listing that appeared at the top of the search results page. With around 150,000 professional sellers on eBay in the UK, many will be sure to take advantage of this new, cost-effective way to increase sales and stand-out in the increasingly crowded e-commerce market.

Cloud Seller Pro will be publishing more information on their website: https://cspcommerce.com/ebay-promoted-listings/ in the coming weeks.

They will also be hosting a webinar in partnership with eBay on the 18th November to introduce sellers to the benefits of Promoted Listings Advanced BETA and how they can make this new form of eBay advertising work for their business.

To register your place on the webinar, visit:
Cloud Seller Pro x eBay – Introduction to Promoted Listings Advanced
Register Here

CSP Commerce | Manchester Ecommerce and Shopify Agency

From brand through to demand, we support and manage ecommerce growth at each stage of the commerce journey.  Our extensive knowledge and experience in ecommerce have established us as industry leaders for our capabilities in performance marketing, marketplace management, social commerce, and Shopify, Shopify Plus and WooCommerce web development.
We’re a Manchester ecommerce agency that works with retailers as committed to growth as we are. Our performance and platform-first approach is tailored to the ambitious brands and online retailers we partner with. As part of Wunderman Thompson Commerce, we are uniquely positioned to support businesses to scale nationally to globally.
We’ll hand-select a team of specialists to work with clients and operate as an extension of their ecommerce department. We are accountable for delivering measurable results that grow reach and revenue. Together, we will work to scale and sell your products across online channels.
If you’re serious about growth then start your journey with us. Let’s succeed and scale together.

Why not visit us in person?

WPP Manchester Campus,
1 New Quay Street,
Manchester,
Greater Manchester,
M3 4BN.
#shopifyagency #shopifyplus #manchester #ecommerceagency #ecommercegrowth #marketplacemanagement #performancemarketing #googleads #socialcommerce #manchestershopifyagency #amazon #ebay

The post Cloud Seller Pro Announces New eBay Partnership & Service appeared first on CSP Commerce.

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