Introducing the CSP Commerce Account Managers

We would like to take the opportunity to introduce you to two of our leading Account Managers: Christina & Aaron.

Christina

For three years, Christina has been the glue at CSP, balancing her role as Account Manager with her ‘work mum’ duties. She loves meeting new people, building relationships, and might even recruit you for her netball team! When she’s not on the job, you’ll find her either coaching netball, cruising on her motorbike, or enjoying a cold beer on a sunny day.

Aaron

Meet Aaron, your multitasking Account Manager who's been at CSP for over a year. He’s a pro at keeping clients happy and outside of work enjoys hiking and detoxing in nature. If he was stranded on a desert island he’d take his dog Rigby, Wi-Fi and his PlayStation. Fun fact: Mary Berry once called his baking ‘better than expected!’

“

Our main goal is to be the voice of the customer and ensure that they understand every aspect of the project, from initial concept and strategy to performance and metrics.

Day-to-day, we offer guidance and advice on projects, coordinate the internal teams and monitor internal and external comms. We want to support the client’s growth while being there for them anytime they need help.

Set up a call here

Christina

Account Manager

So, what do they do and why do they play such an important role?

Here are some ways that our Account Managers can help:

Bridge the Gap

We are here to bridge the gap between CSP commerce, your company and any other internal/external contacts that are involved. This can include regular meetings between the relevant teams and/or 1-to-1 calls to go through things like performance, reporting and ongoing plans.

Quick Response

Our Account Managers are on hand to address their queries, concerns and feedback quickly and efficiently. They can direct the enquiry to the right team (whether that’s Marketplace Management, the Performance team, Web Development, Social Commerce or Content Marketing) for a faster response.

Consistent Communication

Having an Account Manager ensures that you are regularly updated on the progress of campaigns, project milestones and any suggestions to enhance performance. This is just one of the ways we work towards a clear two-way method of communication and building a strong relationship with our clients.

Personalised Service

They can tailor bespoke services and strategies to fit your unique needs and goals. This will include getting to know the business and understanding the industry.

Proactive Problem Solving

Occasionally things do go wrong but that’s okay! CSP Commerce AMs are there to spot potential issues or problems, and address them before they escalate. This ensures smoother project execution and better results (as well as reducing stress for both parties!)

Want to get started?

We would love to work with you to really take your marketing to the next level! If you would like to discuss your requirements, get in touch with our team today.

Let’s Talk!

Already with us?

Current clients should already have an allocated Account Manager, and be communicating with them on a regular basis. We want to remind you that as an extended arm of the business, we are always here to help.

The post Maximising Marketing Impact: The advantages of having a CSP Account Manager appeared first on CSP Commerce.

For many years, the phrase ‘content is king!’ has been used in marketing, B2B and B2C. But is it still a true statement in 2024?

Content is something that most business owners, marketing managers and other industry professionals will most likely be familiar with. It’s an effective way of communicating with target audiences, whether this be through blogs, videos, web pages or case studies.

But it’s not about creating content for the sake of it. The most important thing is to write content that is relevant, engaging and answers the questions that your customers are asking.

Having a content marketing strategy in place can have many benefits, including driving traffic, building brand authority, and nurturing customer relationships.

Here are some of the reasons content remains an important part of any marketing strategy.

Increases brand visibility and traffic

Content marketing, which covers a range of material like blogs, videos, infographics, and social media posts, is key in helping ecommerce businesses attract potential customers to their website.

By creating valuable and interesting content which is optimised for search engines like Google, companies can improve their visibility in search results, driving organic traffic to their website.

Gain authority and trust

High quality content positions ecommerce businesses as authorities in their industry. When they regularly write valuable and informative content that addresses the needs of their target audience, they establish trust and credibility. This then encourages them to choose their brand over competitors.

Educating customers and driving sales

Content marketing allows ecommerce businesses to educate their audience about their products or services, industry trends, and useful guides.

By providing valuable information, they can address any blockers that are preventing the customer from buying and take steps to resolve the issue, which will lead to increased sales.

Customer engagement and loyalty

Did you know that repeat customers spend 67% more than new customers? (BIA Advisory Services)

This is another reason that content is important, because it has the power to create a community of loyal customers that support you and continue to return to buy again and again.

But it’s not just the repeat sales that have value, loyal customers are also likely to leave positive reviews, interact with your business and share you with family and friends.

Supporting SEO

Content marketing is an essential part of search engine optimisation, which is also known as SEO. Publishing well-written, relevant content regularly can improve a website’s search engine rankings, making it more visible to potential customers searching for related products or information.

Cost-effectiveness

Compared to traditional advertising methods, content marketing can be more cost-effective, especially for ecommerce businesses with limited marketing budgets. The long term benefits, such as increased brand awareness and customer loyalty, outweigh the initial cost.

If you are struggling for time and resources, consider outsourcing the work to experts like CSP Commerce, as this ensures you get professional content without having to hire internally (which would cost much more!)

Measurable results

With various analytics tools available, ecommerce businesses can track the performance of their content marketing efforts and make changes to their strategy based on the data driven results.

Metrics that can be used for analysis and improvement include website traffic, engagement, conversion rates, and customer feedback.

Email marketing

And content marketing doesn’t stop at web pages and blogs. Email marketing also plays a huge role in ecommerce success, with “41% of marketers saying it is their most effective marketing tool.” [https://www.litmus.com/state-of-email-reports]

Through carefully planned and executed automations, we are now able to communicate with the customer at exactly the right time in their purchasing journey.

One-off campaigns are also a great way to interact with customers and nurture the relationship, while also using the opportunity to announce new products, give business updates and offer insightful information like guides and how-tos.

Success Stories

Content marketing has proved as a success for many ecommerce businesses, with many well-known brands and large scale enterprises incorporating it into their marketing strategy.

Dutch Barn Orchard Vodka

One marketing strategy we need to mention is one form Dutch Barn Orchard Vodka, as they are the perfect example of how to use a popular influencer to raise brand awareness.

Known for his successful comedy career, Ricky Gervais joined Ellers Farm Distillery as the new co-owner back in November 2023. Since then, they have allowed him to take reigns of the marketing and really put his own stamp on it using his own following and network to get the name out there.

Let’s take a look at some examples of the star’s social media posts.

If you are a fan of his comedy, this is just the sort of advertising you expect from Ricky Gervais. The silly, laid back humour is a strategy that you don’t often see in the world of marketing – with many brands choosing to present themselves in a corporate, professional way (which not many people can actually relate to.) By striking a funny pose, taking a photo in the bath and quite obviously making fun of himself, Ricky automatically turns it into one that people can engage with, relate to and of course, laugh at.

What we love about this particular social media content is that in it, he isn’t taking himself too seriously and, like his own personality and characters he plays, comes across as fun, silly and  a bit daft. These things make the posts stand out and encourage people to share the laughs with

With 115k likes on the original post, it has definitely succeeding in capturing the audience’s attention and much like Ricky’s 2020 Golden Globes opening speech, it is clear that they won’t be sticking to the traditional marketing norms.

And, who doesn’t love animals?

Ricky knows just how to grab our attention (and hearts!) with a carefully orchestrated photo of his adorable cat and which happens to feature his product too. Based on the caption, Gervais knows exactly what he’s doing and even jokes that he is ‘exploiting’ his pet. A lot of people would prefer to be advertised to in an honest way – and will opt for a brand like this, who are openly admitting they’re using emotional tactics to get the sales.

Have you ever heard a company promote their marketing campaign as the ‘worst ad ever?’ In most cases, this would be seen as a big no-no, but for Gervais’ brand it’s a big yes!

The 40 second clip shows Ricky asking a doctor if he “is a real doctor” to which he replies “No, no I am an actor.” Breaking the third wall, the audience knows that the actors know it’s not real, and they know it’s not real too.

In the next scene, Gervais says “Like George Clooney in E.R. So Doctor, can you tell us some of the dangers of alcohol?”

There is huge irony in asking about the medical effects of alcohol in an advert… About alcohol! The answer from the doctor shouldn’t encourage us to go and buy Dutch Barn Vodka, but because of the quick with and blunt humour, it encourages us to buy it.

Time to talk?

Do you think your content needs a refresh? Or maybe you know it’s not working as well as it should?

Our content team can create a content strategy and calendar before creating marketing activities like blogs, emails, social media posts and pages on your website. We can also audit existing content and highlight any areas for improvement.

Get in touch to find out more.

The post The Impact of Content Marketing in Ecommerce appeared first on CSP Commerce.

In the ever-evolving world of ecommerce, staying ahead with trends is crucial for businesses that want to continue to succeed.

Google has consistently been at the forefront of these game changing updates, providing tools and platforms that empower businesses to reach wider audiences and drive more sales.

The latest innovation in this realm is Google Merchant Center Next, a powerful upgrade designed to streamline the way businesses manage and display their products across Google’s huge network.

What is Google Merchant Center Next?

Google Merchant Center Next is the newest edition of Google Merchant Center, an essential tool for e-commerce businesses to manage their product listings on Google Shopping, Google Ads and other Google services.

This upgraded platform brings a host of new features and improvements aimed at making the process more intuitive, efficient and impactful for merchants.

Key features and benefits

Improved user interface Google Merchant Center Next boasts a revamped interface that is more user-friendly and intuitive. This makes it easier for businesses of all sizes to navigate the platform and manage their product listings effectively.

Advanced automation tools One of the standout features of Google Merchant Center Next is its advanced automation capabilities. From feed updates to intelligent product categorisation, these tools save time and reduce manual effort. Thus allowing businesses to focus on strategic growth.

Improved data insights The new platform offers deeper insights into product performance with enhanced analytics and reporting tools. Businesses can now access detailed metrics on impressions, clicks, and conversions, enabling them to make data-driven decisions to optimise their product listings.

Seamless integration with Google services Google Merchant Center Next integrates seamlessly with other Google services such as Google Ads and Google Analytics. This integration ensures that your product data is consistently accurate and up-to-date across all platforms, maximising your visibility and reach.

New ad formats With Google Merchant Center Next, businesses can take advantage of new ad formats and placements. This includes enhanced product ads that appear in more places across Google’s network, such as YouTube and Gmail, reaching potential customers where they spend their time online.

Localised inventory ads For businesses with physical stores, Google Merchant Center Next supports localised inventory ads, which show customers the products available in nearby stores. This drives foot traffic and boosts local sales by connecting online shoppers with offline inventory.

Starting with Google Merchant Center Next

Transitioning to GMC Next is designed to be seamless.

Existing users of Google Merchant Center will find their data and settings automatically migrated to the new platform, and we have seen many of our clients moved onto GMC Next already.

For new users, getting started is as simple as creating an account and uploading your product data.

What we think

The Google team share their thoughts:

The new interface has a modern, fresher look and is much more organised compared to the old Merchant Center view.

Like with anything new, we are still getting used to the new navigation and finding our way around. However, we are excited to be able to start using it and build on our knowledge and skills.

We are looking forward to using the new features Google are introducing, such as AI Product Image optimisation to fix some of the issues we typically see product feeds are affected by.

The post Unlocking the Future with Google Merchant Center Next appeared first on CSP Commerce.

In the ever-evolving landscape of e-commerce, businesses are constantly seeking innovative strategies to maximise their online presence and boost sales. One such strategy that is not getting the attention it deserves is Affiliate Marketing. This powerful tool has the capabilities to transform the way businesses promote their products and engage with their target audience. If you are yet to take advantage of Affiliate Marketing, here are our top 5 reasons to incorporate it into your e-commerce strategy:

1. Cost-Effective Growth:

Affiliate Marketing offers a cost-effective way to expand your brand’s reach without the upfront expenses associated with traditional advertising. Instead of investing heavily in paid advertising, businesses can leverage the reach and influence of affiliates to promote their products. Affiliates are typically compensated based on performance, ensuring that your marketing budget is spent efficiently and tied directly to sales.

2. Broadened Audience Reach:

One of the key advantages of Affiliate Marketing is the ability to tap into a diverse and expansive audience. Affiliates, often bloggers, influencers, or niche experts, bring their unique follower base to the table. This results in exposure to audiences that might not be reachable through conventional marketing channels. By partnering with affiliates who align with your brand, you access a pool of potential customers who show interest in the products or services you offer.

3. Performance-Driven Results:

Affiliate Marketing operates on a performance-based model, meaning affiliates are rewarded for driving desired actions, such as clicks, leads or sales. This results-oriented approach ensures that businesses only pay for the actual value generated by the affiliate’s efforts. It’s a win-win situation, as it motivates affiliates to maximise their promotional efforts and earn higher commissions, aligning their interests with the success of your business.

4. Enhanced Credibility and Trust:

Today, consumers are more discerning and value recommendations from sources they trust. Affiliates often build strong relationships with their audience, and their endorsement of your products can significantly boost your brand’s credibility. When consumers see a product being recommended by a trusted affiliate, it adds an extra layer of authenticity and trust, making them more likely to make a purchase.

5. Data-Driven Insights:

Affiliate Marketing provides valuable insights into consumer behaviour and preferences. Through tracking and analytics tools, businesses can gather data on the performance of different affiliates, the effectiveness of marketing campaigns, and the demographics of the audience reached. This data-driven approach enables businesses to refine their strategies, optimise their campaigns, and make informed decisions to drive further success.

Affiliate Marketing is a vital component of a successful e-commerce marketing strategy. Its ability to offer cost-effective growth, broaden audience reach, deliver performance-driven results, enhance credibility, and provide valuable data insights makes it an invaluable tool for businesses looking to thrive in the competitive online marketplace. By strategically integrating Affiliate Marketing into your overall marketing plan, you can unlock new opportunities for growth and establish lasting connections with your target audience.

CSP Commerce | Manchester Ecommerce and Shopify Agency

From brand through to demand, we support and manage ecommerce growth at each stage of the commerce journey. Our extensive knowledge and experience in ecommerce have established us as industry leaders for our capabilities in performance marketing, marketplace management, social commerce, and Shopify, Shopify Plus and WooCommerce web development.

We’re a Manchester ecommerce agency that works with retailers as committed to growth as we are. Our performance and platform-first approach tailors to the ambitious brands and online retailers we partner with. As part of Wunderman Thompson Commerce, we are uniquely positioned to support businesses to scale nationally to globally.

We’ll hand-select a team of specialists to work with clients and operate as an extension of their ecommerce department. We are accountable for delivering measurable results that grow reach and revenue. Together, we will work to scale and sell your products across online channels.

If you’re serious about growth then start your journey with us. Let’s succeed and scale together.

Why not visit us in person?

WPP Manchester Campus,
1 New Quay Street, Manchester, M3 4BN

#shopifyagency #shopifyplus #manchester #ecommerceagency #ecommercegrowth #marketplacemanagement #performancemarketing #googleads #socialcommerce #manchesterecommerceagency #amazon #ebaypromotedlistings

The post Leveraging Affiliate Marketing appeared first on CSP Commerce.

Welcome to the second edition of Shopify in Sixty Seconds.   

It’s your snapshot on the latest updates on Shopify, its enterprise capabilities and our partnership. 

Excelling with WPP and WTC&T Shopify Enablement Sessions  

Making headlines this month, we welcomed our Canadian counterparts, Diff, to Manchester and London to host several enablement sessions. It was a brilliant opportunity to bring key stakeholders up to speed on how Shopify delivers for enterprise-level clients.

Other notable Shopify features and highlights include: 

Reimagine Commerce with 100+ Shopify Innovative Updates 

Recap on Shopify’s summer highlight which covered 100 updates, including Shopify Magic, AI technology that combines and the platform’s data to help millions of businesses work faster, smarter, and more creatively. 

Learn more here.

[Podcast] How to Perfect the Shopping Experience for Customers, No Matter Where They Are  

Learn how Magnolia Bakery ships baked goods online to customers nationwide and produces a shelf-stable line sold through grocery partners.  Find out how Shopify helps balance multiple sales channels through one seamless online experience. 

Learn more here.

From Medals to Merchandise: How 5 x Olympian Shaun White is Flipping to Athlete Entrepreneurship 

Hear more from Shopify President Harley Finkelstein on how Shaun is part of a new generation of athlete-entrepreneurs 

Learn more here.

To keep you informed on the latest Shopify developments and success stories within our network, we will be sharing Shopify in Sixty Seconds monthly.

In the meantime, you can learn about our Shopify capacities here.

CSP Commerce | Manchester Ecommerce and Shopify Agency

From brand through to demand, we support and manage ecommerce growth at each stage of the commerce journey.  Our extensive knowledge and experience in ecommerce have established us as industry leaders for our capabilities in performance marketing, marketplace management, social commerce, and Shopify, Shopify Plus and WooCommerce web development.

We’re a Manchester ecommerce agency that works with retailers as committed to growth as we are. Our performance and platform-first approach is tailored to the ambitious brands and online retailers we partner with. As part of Wunderman Thompson Commerce, we are uniquely positioned to support businesses to scale nationally to globally.

We’ll hand-select a team of specialists to work with clients and operate as an extension of their ecommerce department. We are accountable for delivering measurable results that grow reach and revenue. Together, we will work to scale and sell your products across online channels.

If you’re serious about growth then start your journey with us. Let’s succeed and scale together.

Why not visit us in person?

WPP Manchester Campus,

1 New Quay Street,

Manchester,

Greater Manchester,

M3 4BN.

#shopifyagency #shopifyplus #manchester #ecommerceagency #ecommercegrowth #marketplacemanagement #performancemarketing #googleads #socialcommerce #manchesterecommerceagency #amazon #ebaypromotedlistings

The post Shopify in Sixty Seconds: December 2023 appeared first on CSP Commerce.

Retail Media has grown by 500% and is set to be a £25.1 billion opportunity in Europe alone – growing by 25% annually. Find out how it can benefit your brand to penetrate and grow market share.

One of the latest additions to ecommerce channels, often undervalued and misunderstood, is retail media. Presenting a unique opportunity, brands can capitalise on the digital footfall of other retailers’ websites by promoting products to the tops of a retailer’s digital aisles. 

It has the ability to influence the multiple touch points within the shoppers’ journey including gaining product visibility in digital aisles, terminology placements, category takeover and enhanced content. Since 2021, growth is accelerating rapidly and looking to continue at an impressive +25% annually. 

So where are brands finding value in retail media networks? 

Our research has found that 40% of shoppers opted for an alternative brand this year to save money. So brands are using retail media to appeal to the price-sensitive consumer.  But it can also be used for brands looking to penetrate a market or increase market share. This is particularly crucial for FMCG brands, where 70% of grocery sales are made from the first two rows. 

 At CSP Commerce, we encourage brands and retailers to consider retail media in five aspects: 

• Onsite Sponsored Products
• Onsite Banner Activation
• Onsite First Party Data
• Content Review and Revamp
• Off Site Activation

 We leverage our Commerce Intelligence to combine data, market research, and benchmarking to plan and execute retail media activation effectively. 

 If you want to discuss how to take advantage of retail media’s targeting, contact us using the form below.

CSP Commerce | Manchester Ecommerce and Shopify Agency

From brand through to demand, we support and manage ecommerce growth at each stage of the commerce journey.  Our extensive knowledge and experience in ecommerce have established us as industry leaders for our capabilities in performance marketing, marketplace management, social commerce, and Shopify, Shopify Plus and WooCommerce web development.

We’re a Manchester ecommerce agency that works with retailers as committed to growth as we are. Our performance and platform-first approach is tailored to the ambitious brands and online retailers we partner with. As part of Wunderman Thompson Commerce, we are uniquely positioned to support businesses to scale nationally to globally.

We’ll hand-select a team of specialists to work with clients and operate as an extension of their ecommerce department. We are accountable for delivering measurable results that grow reach and revenue. Together, we will work to scale and sell your products across online channels.

If you’re serious about growth then start your journey with us. Let’s succeed and scale together.

Why not visit us in person?

WPP Manchester Campus,

1 New Quay Street,

Manchester,

Greater Manchester,

M3 4BN.

#shopifyagency #shopifyplus #manchester #ecommerceagency #ecommercegrowth #marketplacemanagement #performancemarketing #googleads #socialcommerce #manchesterecommerceagency #amazon #ebay

The post “Attention! Spilt Media on Digital Aisle 1” – Retail Media appeared first on CSP Commerce.

Photography for ecommerce: Mastering the Basics

With a majority of shopping transactions migrating online, a brand’s visual narrative becomes its primary method of engaging and enticing customers. Ecommerce photography is an absolute essential for success. According to Adobe, 63% of shoppers said that “high-quality product photos” are “very important when deciding whether or not to buy a product online, whilst it’s thought that 22% of returns occur “because the Product Looks Different in Person”.

Ultimately, whether you’re a Manchester based apparel wholesaler, or an electronics omnichannel retailer, a compelling photograph isn’t simply a two-dimensional representation; it’s a catalyst for emotion, interaction, and action.

So, how best can your ecommerce business get the most out of photography? How can we elevate your brand, products and social media through this important medium?

Let’s find out:

Ecommerce Photography: Constructing Identity

At its core, brand photography is about narrative. It’s the backdrop against which every product is set, the ethos that permeates every transaction, and the essence that lingers after every interaction. While product photos speak about what is being offered, brand photography communicates why.

A sustainable clothing brand, for instance, won’t just showcase well-draped apparel. Through their imagery, they might transport viewers to cotton fields, introduce them to artisans, or capture the tranquillity of nature – driving home the brand’s commitment to sustainability and ethical production.

Emotion is the currency of brand photography. It’s about evoking feelings—be it the warmth of nostalgia, the thrill of adventure, or the comfort of community. And often, these feelings are summoned not through posed shots, but candid captures. It could be a spontaneous laugh shared between colleagues, a designer lost in thought, or the sun setting over a workshop. It’s these ‘in-between’ moments that often tell the most authentic brand stories.

Elevating your brand through photography, CSP’s top tips:

1. Understand Your Brand’s Core Values

Before you snap a single photo, it’s essential to define your brand’s values. Are you about luxury, sustainability, innovation, or simplicity? Your photographs should consistently echo these values.

2. Use Consistent Lighting and Backdrops

Choose lighting and backgrounds that align with your brand’s tone. A luxury brand might opt for dramatic lighting and darker backgrounds, while a sustainable brand could lean towards natural light and earthy backdrops.

3. Prioritise Authenticity

Avoid overly staged shots. Candid moments, whether of your team, your process, or your customers, can provide a more genuine glimpse into your brand’s world.

Product Photography: Elevating Offerings

Where brand photography evokes ethos, product photography emphasises detail. It’s a close-up on craftsmanship, a spotlight on design, and a guide to utility. And while clarity is paramount, creativity is not to be overlooked.

Dynamic angles can offer fresh perspectives. A wristwatch might be photographed not just on a wrist, but also placed next to an antique compass, emphasising heritage and timelessness. A gourmet tea brand might not only showcase packed tea leaves but also capture the swirl of tea being poured, steam rising, invoking sensory experiences.

Backgrounds, too, play a role. While many opt for neutral backgrounds to highlight products, strategic placements can accentuate value propositions. A camping gear product might be set against misty mountains, reinforcing its durability in extreme conditions.

Textures deserve attention as well. The sheen of satin, the ruggedness of handcrafted leather, or the gloss of a ceramic vase—all beckon tactile interactions, making the viewer yearn to reach out and touch.

Quick wins for your product photography:

1. Prioritise Clarity:

The aim is to show the product as it is. Ensure you have a sharp focus, high resolution, and accurate colour representation.

2. Multiple Angles:

Capture every facet of your product. From the top, side, back, and even a 360-degree view if possible. This gives customers a comprehensive look at what they’re purchasing.

3. Context is Key:

How is your product used? Showing it in a real-world scenario can help potential buyers visualise its use in their own lives.

4. Close-ups and Details:

Showcase the intricate details of your products. Whether it’s the stitching on handmade clothing or the texture of a handcrafted piece of jewellery, these details can differentiate and elevate your products.

Engaging Audiences on Social Media

While a brand’s website is its online sanctuary, social media channels are its interactive playgrounds. Here, photography is not merely about showcasing; it’s about connecting and conversing.

Less formal, candid imagery tends to resonate on platforms like Instagram. A photo capturing the creative chaos of a design brainstorming session, or a snapshot of a team member’s pet lounging amidst inventory, introduces a brand’s human side, making it more than just a logo or a product.

Yet, when spotlighting a specific item, it’s essential to traverse beyond the product itself and delve into the emotions it invokes. If promoting an organic skincare range, aim to capture the texture of the cream: droplets of water on fresh green leaves, and the serene expression of an individual, emphasising the holistic experience of skincare, not just the act.

Equally, there’s no need to sacrifice consistency in the quest for variety. A cohesive visual theme, perhaps in terms of colour palettes or framing, can bolster brand recognition without making content monotonous.

In Closing: The Symphony of Imagery in Ecommerce

Ecommerce thrives on connections. Every photograph becomes a conversation, a whisper of a brand’s story, a showcase of its offerings, and an invitation to be part of its journey. As brands sculpt their online narratives, it’s crucial to let brand and product photography dance in tandem, each enhancing the other, crafting stories that linger in the heart long after the browser window is closed.

CSP Commerce | Manchester Ecommerce Agency

From brand through to demand, we support and manage ecommerce growth at each stage of the commerce journey.  Our extensive knowledge and experience in ecommerce have established us as industry leaders for our capabilities in performance marketing, marketplace management, social commerce, and Shopify, Shopify Plus and WooCommerce web development.

We’re a Manchester ecommerce agency that works with retailers as committed to growth as we are. We tailor our performance and platform-first approach to the ambitious brands and online retailers we partner with. As part of Wunderman Thompson Commerce, we are uniquely positioned to support businesses to scale nationally to globally.

We’ll hand-select a team of specialists to work with clients and operate as an extension of their ecommerce department. We are accountable for delivering measurable results that grow reach and revenue. Together, we will work to scale and sell your products across online channels.

If you’re serious about growth then start your journey with us. Let’s succeed and scale together.

Why not visit us in person?

WPP Manchester Campus,

1 New Quay Street,

Manchester,

Greater Manchester,

M3 4BN.

#shopifyagency #shopifyplus #manchester #ecommerceagency #ecommercegrowth #marketplacemanagement #performancemarketing #googleads #socialcommerce #manchesterecommerceagency #amazon #ebay

The post Shutter Success: The Art of Authenticity in Ecommerce Photography appeared first on CSP Commerce.

As brick-and-mortar shops give way to online storefronts and consumers increasingly turn to screens for their shopping needs, ecommerce has become more than just a convenience— for many, it’s essential.

Where mere seconds decide a purchase or an exit, User Experience (UX) and User Interface (UI) emerge as critical determinants of success.

But why are these elements so vital in the ecommerce domain? Simply put, they bridge the gap between brands and consumers in a virtual world, ensuring not only functionality but also emotion, perception, and trust.

In this guide, we’ll reveal how your ecommerce business can best improve the customer journey by harnessing the power of UX and UI.

As we delve deeper into this guide, we will navigate the intricacies of UX and UI, revealing how they shape consumer behaviour as well as brand loyalty. We’ll introduce the core tools essential to improvising UX and UI, and even discuss our top checkout page tips.

The Interplay of UX and UI

While UX and UI are sometimes used interchangeably, they have distinct roles. UX is the experience a user has while interacting with your product, while UI is the series of screens, pages, and visual elements — like buttons and icons — that you use to interact with a device.

Imagine walking into a beautifully designed store. The layout, ambiance, and lighting (UI) make it visually appealing. But if you can’t easily find what you’re looking for, or the checkout process is tedious, your overall shopping experience (UX) might be less than satisfactory. In ecommerce, these elements play out on your website in the exact same way on your web storefront.

Stellar UX ensures that your customer can effortlessly navigate through your site, finding exactly what they’re looking for, and completing their purchase without hindrance. In essence, it’s about creating a frictionless path from the first point of contact right through to the checkout button. With myriad options available at their fingertips, loyalty is hard-won and easily lost. By focusing on a seamless UX, you’re not just aiding your customers; you’re building trust, establishing credibility, and, most importantly, encouraging them to return.

Making UI More Than Just Aesthetics

While it’s true that a well-designed UI will make your site visually appealing, it goes beyond mere aesthetics. Every button placement, colour choice, and typography decision plays a role in how a user feels and interacts with your platform.

A checkout button that stands out clearly will intuitively guide the user, while harmonious colour schemes can evoke trust and professionalism. In essence, your UI is the silent ambassador of your brand.

The Symbiotic Relationship

It’s essential to realise that while UX and UI have their individual roles, they’re deeply intertwined. A beautiful interface (UI) with poor navigability (UX) will frustrate users. Conversely, a highly functional site (UX) that looks outdated or cluttered (UI) might deter users from exploring further.
In ecommerce, the sweet spot lies in achieving a harmonious balance between the two, ensuring that aesthetics and functionality go hand in hand.

Optimising the checkout process
The checkout process is one of the most crucial aspects of the ecommerce journey. It’s where the user finalises their purchase, and it’s also where many businesses lose potential sales due to friction, distrust, or confusion. Optimising the checkout page using UX and UI principles is vital for conversion rate optimisation.

Optimising Checkout Pages with UX and UI Design, CSP’s 5 key tips:

1. Minimise Steps:

At the heart of UX is simplicity. A multi-step checkout might seem thorough, but to a user, it might feel tedious. Where possible, reduce the number of steps. For instance, instead of separating billing and shipping information, provide a checkbox that allows users to indicate that the information is the same, thus filling both sections simultaneously.

2. Visual Progress Indicators:

From a UI perspective, it’s beneficial to show users how far they’ve come and what’s left in the checkout process. A visual progress bar helps set expectations, reducing potential frustration.

3. Clear and Concise Form Fields:

Only ask for necessary information. Every additional field can feel like a hurdle to a user. Ensure that field labels are clear, and use input masks for phone numbers or credit card fields to guide users.

4. Offer Multiple Payment Options:

By providing a range of payment methods, from credit cards to digital wallets, you cater to wider user preferences and reduce potential drop-offs.

5. Ensure Trustworthiness:

From a UI standpoint, the presence of security badges, SSL certificate icons, and trusted payment gateway logos can enhance trust. For UX, consider a clear return policy link or even a mini-FAQ section addressing common concerns.

The transition from Traditional Web Design to Sales Funnels

At its core, a sales funnel is the journey that a customer takes from the moment they discover your brand to the point of conversion (e.g., making a purchase). In ecommerce, this process has evolved from simple static web pages to intricate, data-informed pathways designed to guide users organically through the purchase journey.

To craft an effective sales funnel, you must first segment your audience. Identify different user personas, understand their unique behaviours, and tailor different funnels to address each segment’s needs. For instance, a first-time visitor might need more educational content before they make a purchase compared to a returning customer. : Tools like Google Analytics can offer insights into user behaviour. A/B testing different landing pages or call-to-actions can further refine your funnels, ensuring they are as effective as possible.

Mobile Optimization, the non-negotiable

Mobile-First Approach: With the ubiquity of smartphones, many users begin and end their shopping journey on mobile devices. Your ecommerce platform must be optimised for these users.

Mobile optimization is not just about responsive design; it’s about reimagining the entire user experience for smaller screens. This includes larger, tappable buttons, optimised images for faster loading, and simpler navigation structures.

Google’s Mobile-Friendly Test can give you insights into how well your site performs on mobile devices. Moreover, platforms like AMP (Accelerated Mobile Pages) can help streamline your content for mobile users.

Unravelling User Behavior with Mouseflow

Mouseflow is an essential tool for any ecommerce business serious about UX. It lets you record and replay real user interactions on your site, offering invaluable insights into user behaviour. Here are a few ways it can benefit your ecommerce platform:

Session Recordings: Watch how real users interact with your site. Understand where they face friction or confusion, and iteratively refine those trouble spots.

Heatmaps: Identify which parts of your website get the most attention and which are overlooked. This can inform where you place crucial CTAs or promotions.

Funnel Analysis: Recognise at which stage users drop off in their purchase journey. Is your checkout process too complex? Are users getting lost on a particular page?

By diving into the insights that Mouseflow provides, you can make data-driven decisions that refine and optimise the user experience.

Other Essential Tools for Your UX and UI Arsenal

Google Analytics: This tool offers a comprehensive look at your website’s traffic and user behaviour. Monitor bounce rates, session durations, and more to gauge how well your site engages visitors.

Optimizely: A/B testing is crucial for UX (User Experience) and UI (User Interface) because it provides empirical evidence on which design elements or features resonate most with users, leading to better engagement and conversion rates. By directly comparing two variations, businesses can make data-driven decisions, ensuring that changes enhance the user experience rather than detract from it. Optimizely is one of many A/B testing tools on the market.. Test different layouts, colour schemes, or CTAs and determine which resonates best with your audience.

Sketch or Adobe XD: When conceptualising and designing the UI, tools like these allow for collaborative design with feedback loops, ensuring that the visual aspects align perfectly with usability.

UX and UI: essential to any ecommerce business in 2023

In the vast expanse of the digital marketplace, the stores that stand tall are those that prioritise the human touch in a virtual setting. Through thoughtful UX and compelling UI, eCommerce platforms have the power to transcend mere transactions, cultivating relationships, loyalty, and memorable experiences. As technology continues to evolve, so will the nuances of UX and UI, beckoning forward-thinking brands to remain adaptive, empathetic, and ever-focused on the user at the centre of it all. Embracing these principles is not just a strategy; it’s the future of eCommerce as we know it.

CSP Commerce | Manchester Ecommerce Agency

From brand through to demand, we support and manage ecommerce growth at each stage of the commerce journey.  Our extensive knowledge and experience in ecommerce have established us as industry leaders for our capabilities in performance marketing, marketplace management, social commerce, and Shopify, Shopify Plus and WooCommerce web development.

We’re a Manchester ecommerce agency that works with retailers as committed to growth as we are. Our performance and platform-first approach is tailored to the ambitious brands and online retailers we partner with. As part of Wunderman Thompson Commerce, we are uniquely positioned to support businesses to scale nationally to globally.

We’ll hand-select a team of specialists to work with clients and operate as an extension of their ecommerce department. We are accountable for delivering measurable results that grow reach and revenue. Together, we will work to scale and sell your products across online channels.

If you’re serious about growth then start your journey with us. Let’s succeed and scale together.

Why not visit us in person?

WPP Manchester Campus,

1 New Quay Street,

Manchester,

Greater Manchester,

M3 4BN.

#shopifyagency #shopifyplus #manchester #ecommerceagency #ecommercegrowth #marketplacemanagement #performancemarketing #googleads #socialcommerce #manchesterecommerceagency #amazon #ebay

The post From Clicks to Conversions: A Guide For UX and UI in Ecommerce appeared first on CSP Commerce.

Welcome to Shopify in Sixty Seconds.

Following the announcement of WPP’s global partnership with Shopify, we want to help our network realise the valuable opportunity that Shopify presents for brands and retailers.

Scott Armstrong, Commercial Director, who is championing our Shopify capabilities in EMEA, said:

“Shopify has established itself as a key enterprise platform, standing out with its remarkable speed, unparalleled uptime, and a capacity for delivering enterprise-grade functionality that sets the stage for success.

Through our network at Wunderman Thompson Commerce and Technology, we have already delivered Shopify projects for renowned brands such as Wild Fork, Glendalough, Whiteclaw and more, enabling them to capitalise on Shopify’s functionality and seamlessly scale their operations.

This digital digest aims to enable us to build on this success. It will serve as your go-to resource, offering the latest and most essential information on Shopify. Our goal is to empower you not only to understand but also to identify the perfect product fit and seize the most promising opportunities.”

Shopify in Sixty Seconds:

Shopify Audiences supercharges customer acquisition

Shopify Audiences now connects to all major advertising platforms, with Snap, Criteo, and TikTok added to the existing Shopify channel ad partners, including Meta, Google, and Pinterest.

Learn more here.

Shopify merchants can choose to offer Buy with Prime within Shopify Checkouts

Shopify will be adding the Buy with Prime app directly into Shopify Checkout and leverage Amazon’s fulfilment network.

Learn more here.

Shop Pay will be available to enterprise retailers not on Shopify

The highest-converting checkout will soon be available to enterprise customers enabling them to upgrade their customer experience without having to rip and replace all of their commerce infrastructure.

Learn more here.

[Podcast] Meet Shopify President on The Diary of a CEO

Steven Bartlett sits down with the president of Shopify, Harley Finkelstein, to discuss the phenomenal growth of Shopify from an entrepreneur to enterprise solution.

To keep you informed on the latest Shopify developments and success stories within our network, we will be sharing Shopify in Sixty Seconds monthly.

In the meantime, you can learn about our Shopify capacities here.

CSP Commerce | Manchester Ecommerce and Shopify Agency

From brand through to demand, we support and manage ecommerce growth at each stage of the commerce journey.  Our extensive knowledge and experience in ecommerce have established us as industry leaders for our capabilities in performance marketing, marketplace management, social commerce, and Shopify, Shopify Plus and WooCommerce web development.

We’re a Manchester ecommerce agency that works with retailers as committed to growth as we are. Our performance and platform-first approach is tailored to the ambitious brands and online retailers we partner with. As part of Wunderman Thompson Commerce, we are uniquely positioned to support businesses to scale nationally to globally.

We’ll hand-select a team of specialists to work with clients and operate as an extension of their ecommerce department. We are accountable for delivering measurable results that grow reach and revenue. Together, we will work to scale and sell your products across online channels.

If you’re serious about growth then start your journey with us. Let’s succeed and scale together.

Why not visit us in person?

WPP Manchester Campus,

1 New Quay Street,

Manchester,

Greater Manchester,

M3 4BN.

#shopifyagency #shopifyplus #manchester #ecommerceagency #ecommercegrowth #marketplacemanagement #performancemarketing #googleads #socialcommerce #manchesterecommerceagency #amazon #ebay

The post Shopify in Sixty Seconds: November 2023 appeared first on CSP Commerce.

Now more than ever, there’s a pronounced demand for a genuine, human-centric approach to brand interactions.

A consistent, positive experience across all customer touchpoints not only fosters loyalty but also bolsters retention and transforms customers into brand champions. Given this significance, it’s unsurprising that a superior customer experience is climbing the agenda for businesses worldwide.

Absolutely critical to this is the web experience, and nowhere is this point more salient than in the world of ecommerce.

With new technology, search algorithms and consumer demands, websites require consistent attention and optimisation. With so much noise, it can be hard to focus on what matters to your customers.

All too often, ecommerce leaders struggle to meet these pressures, resulting in a poor web experience that deters shoppers. By highlighting the 5 areas of your website you must get right to deliver the best possible customer experience, we can help remedy this problem. From product pages to search functionality and navigation, level up your ecommerce business’s customer experience with these web optimisation tips.

1: Optimising Product Pages

The journey to a satisfied customer commences on your product pages, making them pivotal in your website optimisation efforts.

An optimised product page is not just a showcase for your merchandise; it’s a key touchpoint where customers decide whether to make a purchase or abandon their carts.

Here’s our product page essentials:

High-Quality Imagery

Elevate your product images by ensuring they are not just high-resolution but also immersive. Consider using 360-degree product photography or interactive image zoom features. For certain industries like fashion or jewellery, virtual try-ons can offer customers a unique experience.

Compelling Descriptions

Craft product descriptions that not only provide essential details but also tell a story. Describe the product’s benefits, how it can improve the customer’s life, and the emotions it can evoke. Incorporate persuasive language that highlights uniqueness and value.

User Reviews and Ratings

User-generated content, such as reviews and ratings, plays a crucial role in building trust. Encourage customers to leave detailed reviews and ratings, and consider offering incentives for their contributions. Implement systems that allow customers to attach images and videos to their reviews for added authenticity.

Related Products

Enhance cross-selling and upselling opportunities by prominently displaying related or complementary products on the page. Implement advanced recommendation engines that analyse user behaviour and preferences to make highly relevant product suggestions. Utilise data-driven algorithms to curate product bundles and sets based on user purchase patterns.

2: Increasing Usability with Enhanced Navigation

Enhanced navigation is pivotal in delivering an exceptional customer experience. It simplifies the shopping journey, reduces abandonment rates, encourages exploration, builds trust, accommodates mobile users, facilitates efficient searching, supports filtering, improves engagement, and enhances accessibility.

In essence, it creates a user-friendly and enjoyable website experience, increasing the likelihood of conversions and fostering customer loyalty.

Here’s how you can get it right:

Intuitive Menu Design

Create a navigation menu that is not only visually appealing but also highly functional. Employ clear labels and consider incorporating mega menus for categories with a wide range of products. Implement adaptive menus that dynamically adjust based on user behaviour, preferences, and even seasonal promotions.

Search Functionality

Implement an advanced site-wide search bar that goes beyond simple keyword matching. Incorporate real-time suggestions, predictive search capabilities and natural language processing. Ensure it understands synonyms, typos, and offers auto-correction. Implement voice search for an even more convenient experience.

Filtering and Sorting Options

Empower users to refine product lists with granular filtering options. Provide filters for price ranges, sizes, colours, brands and customer ratings.

Implement dynamic filtering that updates in real time as users make selections. Offer customizable sorting options like relevance, price and customer ratings.

3: Increasing Efficiency and Quality of the Checkout Process

Efficient and high-quality checkout processes are essential for a seamless and satisfying customer experience.

A simplified and streamlined checkout reduces the risk of cart abandonment, as customers encounter fewer obstacles when completing their purchases. This step ensures that the final stages of the customer journey are smooth, intuitive and trustworthy, leading to increased conversions and improved overall satisfaction.

Streamline the checkout experience with:

Guest Checkout

Offer a seamless guest checkout option that requires minimal information. While guest checkout reduces friction, encourage account creation by highlighting the benefits, such as order tracking and exclusive offers.

Progress Indicators

Provide a clear, step-by-step checkout progress indicator. Visual representations help customers understand where they are in the process and what to expect next, reducing anxiety and uncertainty. Incorporate microinteractions and animations to make progress tracking engaging and intuitive.

Auto-Address Suggestions

Implement autofill functionality for address fields based on postal codes or zip codes. This feature minimises manual entry errors and speeds up the checkout process. Ensure that autofill suggestions are accurate and up-to-date by integrating with reliable address validation services.

Multiple Payment Options

Offer a variety of payment options, including credit cards, digital wallets and alternative payment methods like PayPal or cryptocurrency. This flexibility caters to diverse customer preferences and enhances convenience.

Secure and Seamless Payments

Ensure that your payment gateway is secure and offers seamless experiences like one-click payments and tokenization for returning customers. Consider implementing digital wallets like Apple Pay and Google Pay for added security and convenience.

4: Boosting Site Personalisation

Boosting site personalisation is paramount for the customer experience because it transforms a generic online shopping journey into a tailored and engaging interaction.

By leveraging customer data and behaviour, businesses can offer product recommendations, content and promotions that resonate with individual preferences and needs. This level of personalisation not only streamlines the path to purchase, but also cultivates a deeper emotional connection between customers and brands.

Customers feel understood and valued, fostering loyalty and trust. It drives conversions, encourages upsells and optimises marketing efforts, ultimately ensuring that each visitor experiences a unique, satisfying and memorable journey on the website, significantly enhancing their overall satisfaction and loyalty to create a website that feels custom-made for each visitor.

User Profiles

Encourage customers to create profiles with preferences and wishlists. Leverage this information to curate product recommendations and content that align with individual tastes and interests. Implement a user-friendly profile dashboard where customers can easily manage their preferences and track their order history.

Behavioural Tracking

Monitor customer behaviour, including past purchases, product views and search history. Utilise this data to offer personalised product suggestions and special offers that resonate with each customer. Implement advanced algorithms that consider both short-term and long-term user behaviour patterns for more accurate recommendations.

Dynamic Content

Display dynamic content blocks that adapt based on user preferences and browsing history. Showcase recommended products, blog posts or promotions tailored to each customer’s unique interests. Use machine learning algorithms to predict the optimal timing and placement of dynamic content to maximise engagement.

Personalised Email Marketing

Extend personalisation beyond the website by customising email marketing campaigns based on user behaviour and engagement history. Implement email segmentation and dynamic content within emails to deliver highly relevant and timely messages. Utilise A/B testing to optimise email subject lines, content and calls to action based on individual preferences.

5: Harnessing Chatbots and AI for Support

Providing easy access to support and assistance is crucial for customer satisfaction. Here’s how to leverage chatbots and AI-driven support to enhance the customer experience:

24/7 Availability

Implement chatbots that offer around-the-clock support, answer common questions and provide assistance even when human agents are unavailable. This ensures that customers can find help whenever they need it. Use natural language processing (NLP) to make chatbot interactions feel more conversational and human-like.

FAQs and Troubleshooting

Use AI-powered chatbots to guide customers through troubleshooting processes or direct them to relevant FAQs and resources. This not only resolves issues efficiently but also empowers customers to find solutions independently. Implement a robust knowledge base with AI-driven search capabilities to enhance self-service support.

Order Status Updates

Enable customers to check their order status, track packages, and receive automated notifications for shipping updates through chatbots. This feature keeps customers informed and minimises inquiries about order progress. Implement proactive order status notifications to provide real-time updates on delivery dates and expected arrival times.

Incorporating these comprehensive strategies into your ecommerce website can make a significant difference in the overall customer experience. By optimising product pages, improving navigation, streamlining the checkout process, embracing site personalisation and providing easy access to support through chatbots and AI, you can create a website that not only attracts visitors but keeps them coming back for a seamless and satisfying shopping experience.

CSP Commerce | Manchester Ecommerce and Shopify Agency

From brand through to demand, we support and manage ecommerce growth at each stage of the commerce journey.  Our extensive knowledge and experience in ecommerce have established us as industry leaders for our capabilities in performance marketing, marketplace management, social commerce, and Shopify, Shopify Plus and WooCommerce web development.

We’re a Manchester ecommerce agency that works with retailers as committed to growth as we are. Our performance and platform-first approach is tailored to the ambitious brands and online retailers we partner with. As part of Wunderman Thompson Commerce, we are uniquely positioned to support businesses to scale nationally to globally.

We’ll hand-select a team of specialists to work with clients and operate as an extension of their ecommerce department. We are accountable for delivering measurable results that grow reach and revenue. Together, we will work to scale and sell your products across online channels.

If you’re serious about growth then start your journey with us. Let’s succeed and scale together.

Why not visit us in person?

WPP Manchester Campus,

1 New Quay Street,

Manchester,

Greater Manchester,

M3 4BN.

#shopifyagency #shopifyplus #manchester #ecommerceagency #ecommercegrowth #marketplacemanagement #performancemarketing #googleads #socialcommerce #manchesterecommerceagency #amazon #ebay

The post Optimize and Excel: 5 Proven Steps to Elevate Your Ecommerce Customer Experience appeared first on CSP Commerce.

When it comes to ecommerce, having standout products isn’t the sole ticket to success anymore. To truly shine, your brand needs to understand and master technical SEO.

Whether it’s Manchester City Football Club, or a medium-sized clothing retailer at the other end of the country, Technical SEO forms the infrastructure of most online ecommerce platforms, such as Shopify Plus or WooCommerce.

Its role? Ensuring search engines effortlessly crawl, interpret, and index website data.

Given the sprawling nature of ecommerce sites, where ecommerce product listings can range from a mere handful to thousands, maintaining a site that search engines can easily digest is imperative.

This means that your site structure, product categories, and the intrinsic value of each product should be discernible to search algorithms.

Comprehensive Keyword Research: Laying the Groundwork

At the heart of any effective ecommerce SEO strategy lies comprehensive keyword research. This isn’t merely about pinpointing popular search terms, but about understanding the language of your potential customers—especially when they’re poised to make a purchase.

Focusing on long-tail keywords with clear purchase intent is vital. While they might attract fewer searches, their conversion potential is significantly higher. As market trends and consumer behaviours shift, it’s essential to revisit and refine your keyword strategies.

Optimising Your Content for SEO

SEO-optimised content within ecommerce isn’t just about driving traffic—it’s about driving relevant traffic. Relevant traffic translates to visitors who are genuinely interested in the products you’re offering and are more likely to convert into customers.

In the ecommerce sector, the content isn’t just confined to blog articles or generic product descriptions. It encompasses reviews, Q&A sections, how-to guides related to the products, and even user-generated content. Every piece of content is a chance to showcase not just a product, but the value and experience that come with it.

Once you’ve determined your keywords, the next step is seamlessly integrating them into your product titles, descriptions, meta descriptions, and even image alt-text. But it’s not enough to merely sprinkle keywords. Your content must provide genuine value. For example, a product description should paint a vivid picture, addressing potential questions a buyer might have, and emphasising the unique benefits of the product. It should be engaging enough to hold attention, yet detailed enough to inform.

Moreover, with the rise of voice search through smart devices, adopting a conversational tone and including natural language or questions within content is becoming increasingly vital. Think about how someone might ask Siri or Alexa about a product and tailor some content to fit these verbal searches.

Importantly, while content optimisation is about using the right keywords, it’s equally about avoiding over-optimisation. Search engines today are sophisticated enough to recognise and penalise keyword stuffing, which harms rather than enhances visibility.

Engaging content goes beyond text. Incorporating high-quality images and videos that are relevant to the product can significantly enhance the user experience. It’s not just about showcasing the product, but about narrating its story, its relevance, and its place in the customer’s life.

The Skyscraper Technique and Diversifying Strategies

The skyscraper technique, an innovative approach to content marketing, is grounded in the principle of building upon what already stands tall in the digital arena.

Originated by Brian Dean of Backlinko, this technique primarily focuses on improving existing popular content and then reaching out for link-building opportunities.

The first step involves identifying content within your niche that has gained significant traction or backlinks.

Numerous tools, like Ahrefs or BuzzSumo, can assist in pinpointing such content. Once identified, the next step is to ask: How can this be bettered? Perhaps the information could be updated with the latest research, or maybe there’s room to make the content more comprehensive or visually engaging. In ecommerce, this might be writing up product comparison, seasonal style guides or in-depth product reviews. Both Shopify and WooCommerce have in built blog features that can make posting these articles a simple process.

After crafting a piece that’s superior to the existing top-performing content – in essence, constructing your ‘skyscraper’ – the process transitions into outreach.

By connecting with those who’ve linked to or shown interest in the previous top content, you present them with something more updated and valuable, encouraging them to link to your content instead.

The brilliance of the skyscraper technique lies in its simplicity. Instead of starting from scratch, it leverages existing demand and builds upon it. However, it’s crucial to emphasise that the success of this strategy hinges not just on the content’s quality, but also on effective outreach. The ultimate goal isn’t just to produce superior content, but to ensure it gets the recognition and backlinks it deserves. In the bustling market of online content, the skyscraper technique emerges as a strategic beacon, guiding businesses on how to stand tall amidst competition.

On-Page Product SEO: A Close-up Look

In the vast digital marketplace, products must shine, not just through quality, but also through visibility. It’s here that on-page product SEO becomes the beacon, guiding customers right to your digital doorstep.

Product Titles Matter: These aren’t mere labels. Think of them as a digital handshake. Infusing titles with specific keywords, like “Waterproof Men’s Trail Running Shoes by [Brand Name],” ensures your products appear prominently in search results.

Narrate Through Descriptions: Product descriptions are an opportunity. They should craft a story that not only informs but entices, integrating keywords organically, addressing customer pain points, and highlighting unique product features.

Meta Descriptions as Click Magnets: They might not directly affect rankings, but a well-crafted meta description can significantly boost click-through rates. It’s your brief pitch to potential visitors, so make it compelling!

Crafting URLs with Precision

If your website was a book, the URL would be its title. URLs are pivotal in signalling both users and search engines about the page’s content.

A readable and concise URL can be the difference between a potential customer trusting your site or skipping past it. For instance, consider a webpage that showcases men’s running shoes. A URL like www.shoestore.com/mens-running-shoes immediately communicates its content.

This not only aids user experience but can be a boon for search engine rankings. Incorporating primary keywords and keeping the structure clean helps search engines understand and rank pages more effectively.

Harnessing the Power of Structured Data

Structured data, also known as schema markup, plays a crucial role in SEO. It’s essentially a standardised format to provide information about a page and categorise its content.

Rich Snippets: By using structured data, you enable search engines to display more detailed results, known as rich snippets. These could be product ratings, prices, or even stock availability.

Enhanced CTR: Rich snippets can dramatically increase click-through rates. When users see additional information upfront, they’re more inclined to click on a result, believing it to be more relevant to their query.

Voice Search Optimisation: Structured data aids voice search devices, such as Google Assistant or Alexa, in understanding the context of your content, thereby making it more likely for your site to be a reference point during voice-activated searches.

Staying on Top, Always

Strategising is one part of the equation; executing efficiently is another.

Tools like Google Search Console, Screaming Frog, Ahrefs, and Semrush can identify errors, streamline keyword research, monitor backlinks, and track overall performance.

Using these tools judiciously not only saves time, but can also offer invaluable insights into your site’s health.

SEO isn’t static. Think of it as a living, breathing entity that thrives on constant nurturing. As search algorithms become more sophisticated and consumer behaviours change, so must your SEO tactics. Regular site audits, content updates, and strategy recalibrations are par for the course.

CSP Commerce | Manchester Ecommerce Agency

From brand through to demand, we support and manage ecommerce growth at each stage of the commerce journey.  Our extensive knowledge and experience in ecommerce have established us as industry leaders for our capabilities in performance marketing, marketplace management, social commerce, and Shopify, Shopify Plus and WooCommerce web development.

We’re a Manchester ecommerce agency that works with retailers as committed to growth as we are. Our performance and platform-first approach is tailored to the ambitious brands and online retailers we partner with. As part of Wunderman Thompson Commerce, we are uniquely positioned to support businesses to scale nationally to globally.

We’ll hand-select a team of specialists to work with clients and operate as an extension of their ecommerce department. We are accountable for delivering measurable results that grow reach and revenue. Together, we will work to scale and sell your products across online channels.

If you’re serious about growth then start your journey with us. Let’s succeed and scale together.

Why not visit us in person?

WPP Manchester Campus,

1 New Quay Street,

Manchester,

Greater Manchester,

M3 4BN.

#shopifyagency #shopifyplus #manchester #ecommerceagency #ecommercegrowth #marketplacemanagement #performancemarketing #googleads #socialcommerce #manchesterecommerceagency #amazon #ebay

The post Technical SEO for Shopify and WooCommerce: Essential Tips for Ecommerce appeared first on CSP Commerce.

The demand for robust, scalable, and efficient ecommerce platforms is at an all-time high.

As industries mature and businesses grow, the quest for a platform that caters to evolving needs becomes paramount. Against this back-drop, Shopify Plus is rapidly gaining traction as the platform of choice for many medium to enterprise-level businesses, eager to transition and replatform.

While the allure of replatforming can be tempting, it’s pivotal to delve deeper into the nuances of this change and comprehend the full spectrum of advantages Shopify Plus brings to the table, as well as knowing what exactly is necessary to consider, before jumping into the hosting platform.

A Deep Dive into Shopify Plus: the Future-Ready ecommerce Solution

Shopify’s reputation in the digital arena is built upon a foundation of user-centricity and scalability. However, Shopify Plus elevates this legacy, curating an experience specifically designed for businesses that aspire for more – those that seek a platform unencumbered by the constraints they’ve previously encountered.

To appreciate the magnitude of Shopify Plus’s offerings, let’s dissect its core attributes:

Unparalleled Customisation

One size rarely fits all in the ecommerce domain. Recognising this, Shopify Plus offers enhanced customisation capabilities. Businesses can craft unique customer journeys, modify their storefronts, and ensure their online presence is a true reflection of their brand ethos. Whether it’s creating bespoke landing pages for specific campaigns or introducing innovative features to enhance user experience, the freedom to innovate is boundless.

Robust Scalability

The digital marketplace is dynamic, with sales often experiencing unprecedented surges. With Shopify Plus, these fluctuations aren’t daunting. The platform boasts the capability to process over 10,000 transactions per minute.

This ensures that whether it’s Black Friday, a flash sale, or an unexpected viral product moment, businesses can operate with the confidence they need to remain resilient against peak traffic.

Fortified Security

In an age where data breaches and cyber threats are on the rise, security is not just a feature but a necessity. Shopify Plus prioritises this by offering Level 1 PCI compliance, ensuring that sensitive customer data and transactional information are safeguarded. Complementing this is a dedicated SSL certificate, which not only encrypts data but also enhances customer trust by displaying that coveted padlock symbol next to your URL.

Comprehensive Integrations

The power of an ecommerce platform is often magnified by its ability to seamlessly integrate with other tools and systems.

Shopify Plus shines in this domain, offering holistic integrations spanning from Enterprise Resource Planning (ERP) systems to dynamic social media selling platforms. The result? A cohesive ecosystem where data flows smoothly, and businesses can harness the power of multiple tools in a unified environment.

But to really get the most out of replatforming to Shopify Plus, there are some key considerations. These can be applied to any replatform project, not just to Shopify Plus:

1. What are your goals for replatforming?

Every enterprise has its trajectory. Are you aiming for global expansion, improving user experience, or focusing on mobile commerce? Aligning your goals with Shopify Plus’s capabilities ensures that you get the most out of your investment.

2. What are your biggest pain points with your current eCommerce platform?

Often, businesses outgrow platforms that can’t scale as they evolve, leading to inefficiencies or reduced capabilities. Understand what’s holding you back currently—be it the lack of features, slow loading times, or security vulnerabilities. Shopify Plus is designed to alleviate many of these pain points.

3. What do you love about your current platform?

Preserving what works is as important as improving what doesn’t. Knowing the strengths of your current platform helps in ensuring a smooth transition and retaining features that your team and customers value.

4. What features are you missing that would make your life easier?

Ecommerce leaders need tools that streamline operations. Whether it’s automation, better analytics, or integrated marketing tools, identifying these missing links can help you leverage Shopify Plus more effectively.

5. What do your customers say they like/dislike about your current site?

The voice of the customer is paramount. Feedback can provide insights into UI/UX improvements, checkout process enhancements, and more. After all, an upgrade should resonate with both internal teams and the end consumers.

6. How easy is it for you to make changes/updates to your site?

Agility is a defining characteristic of successful e-businesses. If updating products, banners, or promotions is a Herculean task on your current platform, it’s time to seek the ease and flexibility Shopify Plus offers.

7. How robust is your product data? Do you have good-quality product images and descriptions?

Transitioning to a new platform offers an opportunity to refine product data, ensuring SEO optimization and a better customer experience. Shopify Plus supports rich media, high-quality imagery, and detailed descriptions to showcase your products in the best light.

Project management, ensuring a successful migration to Shopify

Once your ducks are in order, and you’ve considered all that you need, it’s time to plan out your re-platforming project, here are our main 4 elements to nail during this process.

1. Data Migration: The Heartbeat of Customer Experience

Data is the lifeblood of your eCommerce operations. Any discrepancy in its migration can critically impact the experience of your valued customers.

Customer Account Details: At its core, every piece of customer data, from email addresses to saved addresses, should find its way to the new system. Passwords, however, are an exception. These should be reset to maintain the highest level of security. As you transition, keeping your customers in the loop about enhanced features, or upgrades like faster delivery services, can foster trust and excitement.

Customer Order Histories: An archive of past purchases isn’t just a record; it’s a treasure trove of insights. If your marketing or loyalty schemes lean on this data, its migration isn’t just recommended; it’s paramount. Without this, manual management of returns or exchanges might become the interim solution, potentially slowing down processes.

2. SEO: Safeguarding Your Digital Presence

Organic sessions, for many retailers, are the pillars supporting their online revenue structures. As you replatform, ensuring that this pillar remains unshaken is vital.

Beyond the “SEO-friendly” Pitch: It’s not uncommon to hear vendors tout their platform as ‘SEO friendly.’ But in reality, this claim requires a foundation of manual adjustments and customised efforts. If organic revenue is your lifeline, collaborate closely with your provider to outline and address every SEO consideration.

URLs and Redirect Strategy: The migration might alter your URLs, and here, a comprehensive redirect plan becomes your shield. This strategy should not just accommodate new changes, but also preserve any existing redirects.

Meta Content Review: Replatforming is a strategic juncture to refine meta content, aligning it with the new or migrated information. Understanding how product data drives meta content can ensure optimization tailored for search engines.

3. Crafting a Unified Ecosystem

Today’s customer doesn’t just interact with your business; they engage across varied touchpoints. Thus, seamless integration emerges as the keystone of modern eCommerce.

Your eCommerce platform should be the nexus of your data – from customer profiles to inventory metrics. This centralised view ensures that data-driven decisions, pivotal for revenue growth, are precise and impactful.

During replatforming, a visual representation of your business’s data flow can be invaluable. It guarantees that every fragment of data, whether from in-store interactions, your primary website, or third-party platforms, seamlessly integrates, ensuring a smooth shopping experience for your customers.

Replatforming to Shopify Plus in 2023 and 2024

Embarking on a replatforming journey is monumental, no doubt, but with a rigorous and meticulously planned approach, the course becomes navigable. While each project is distinct, this blended guide offers a holistic compass, ensuring that as you press the ignition on your major implementation project, you’re not just anticipating the future, but sculpting it.

CSP Commerce | Manchester Ecommerce Agency

From brand through to demand, we support and manage ecommerce growth at each stage of the commerce journey.  Our extensive knowledge and experience in ecommerce have established us as industry leaders for our capabilities in performance marketing, marketplace management, social commerce, and Shopify, Shopify Plus and WooCommerce web development.

We’re a Manchester ecommerce agency that works with retailers as committed to growth as we are. Our performance and platforms first approach is tailored to the ambitious brands and online retailers we partner with. As part of Wunderman Thompson Commerce, we are uniquely positioned to support businesses to scale nationally to globally.

We’ll hand-select a team of specialists to work with clients and operate as an extension of their ecommerce department. We are accountable for delivering measurable results that grow reach and revenue. Together, we will work to scale and sell your products across online channels.

If you’re serious about growth then start your journey with us. Let’s succeed and scale together.

Why not visit us in person?

WPP Manchester Campus,

1 New Quay Street,

Manchester,

Greater Manchester,

M3 4BN.

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