In the ever-evolving world of ecommerce, staying ahead with trends is crucial for businesses that want to continue to succeed.

Google has consistently been at the forefront of these game changing updates, providing tools and platforms that empower businesses to reach wider audiences and drive more sales.

The latest innovation in this realm is Google Merchant Center Next, a powerful upgrade designed to streamline the way businesses manage and display their products across Google’s huge network.

What is Google Merchant Center Next?

Google Merchant Center Next is the newest edition of Google Merchant Center, an essential tool for e-commerce businesses to manage their product listings on Google Shopping, Google Ads and other Google services.

This upgraded platform brings a host of new features and improvements aimed at making the process more intuitive, efficient and impactful for merchants.

Key features and benefits

Improved user interface Google Merchant Center Next boasts a revamped interface that is more user-friendly and intuitive. This makes it easier for businesses of all sizes to navigate the platform and manage their product listings effectively.

Advanced automation tools One of the standout features of Google Merchant Center Next is its advanced automation capabilities. From feed updates to intelligent product categorisation, these tools save time and reduce manual effort. Thus allowing businesses to focus on strategic growth.

Improved data insights The new platform offers deeper insights into product performance with enhanced analytics and reporting tools. Businesses can now access detailed metrics on impressions, clicks, and conversions, enabling them to make data-driven decisions to optimise their product listings.

Seamless integration with Google services Google Merchant Center Next integrates seamlessly with other Google services such as Google Ads and Google Analytics. This integration ensures that your product data is consistently accurate and up-to-date across all platforms, maximising your visibility and reach.

New ad formats With Google Merchant Center Next, businesses can take advantage of new ad formats and placements. This includes enhanced product ads that appear in more places across Google’s network, such as YouTube and Gmail, reaching potential customers where they spend their time online.

Localised inventory ads For businesses with physical stores, Google Merchant Center Next supports localised inventory ads, which show customers the products available in nearby stores. This drives foot traffic and boosts local sales by connecting online shoppers with offline inventory.

Starting with Google Merchant Center Next

Transitioning to GMC Next is designed to be seamless.

Existing users of Google Merchant Center will find their data and settings automatically migrated to the new platform, and we have seen many of our clients moved onto GMC Next already.

For new users, getting started is as simple as creating an account and uploading your product data.

What we think

The Google team share their thoughts:

The new interface has a modern, fresher look and is much more organised compared to the old Merchant Center view.

Like with anything new, we are still getting used to the new navigation and finding our way around. However, we are excited to be able to start using it and build on our knowledge and skills.

We are looking forward to using the new features Google are introducing, such as AI Product Image optimisation to fix some of the issues we typically see product feeds are affected by.

The post Unlocking the Future with Google Merchant Center Next appeared first on CSP Commerce.

The day is finally here… It’s time to say goodbye to Google UA!

Are you ready to wave goodbye to all your hard work?
Will your business survive having to start learning about customers again from scratch?
Can you continue to improve without having YOY & MOM comparison data?

No one wants to be in the position where they need to answer these questions but if you don’t get ready for the end of Universal Analytics, you won’t have a choice.

Google Analytics tracks significant metrics which can be compared to past performance, such as user sessions, engagement rate, key events and revenue across all of your channels. 

You can also see whether customers are new or returning, what device they are using, lifetime value, and demographics like country, age, gender and interests.

These things are essential to businesses as they can be used to determine whether a specific campaign has been a success, look at what’s worked well and what hasn’t so that you can identify key areas of improvement.

You need to be able to understand who your customers are, how they behave and the best way to target them in order to succeed (and bring in revenue!) Data is an essential for growth, scaling and perfecting your marketing strategy  – can you really afford to lose something that important?

What’s happening to Universal Analytics?

Google started phasing UA out back in March last year, and has been gradually moving accounts over to GA4. The search giant says that this is “the next generation of Analytics which collects event-based data from both websites and apps.”

In July 2023, Universal Analytics stopped processing data so the chances are that you have been using GA4 for up to a year already.

However, what some people don’t realise is that on the 1st July 2024, Google will remove its UA services and APIs completely. This means that you will lose all of your historical data and crucial information ( like past product performance, user behaviours and conversions) if you haven’t downloaded it or set-up GA4.

Still not sure? Here’s a quick overview from Google themselves:

So, how will this affect your business?

Once UA is turned off, you will no longer be able to access any of your past data including events, conversions, product performance and user metrics. 

The data likely shapes how you identify trends over time and how you view your customers, for example, giving you the information to remarket and market your products. From your findings, you can target customers at the right time, on the right platform, identify which products are producing the highest ROI, so without this, you will have lost valuable data and insights.

What should you do next?

We recommend that if you haven’t switched over to GA4 yet, you should look at this as a priority. 

The first step would be to export data from UA before the cut off date to ensure you still have all of your data. 

There are a few ways you can do this, which include:

• Exporting individual reports into CSV, TSV, TSV for Excel, Excel (XLSX, Google Sheets, or PDF.
• Using the Google Analytics Reporting API to export data to Cloud storage, before pulling it back into Looker Studio.
• Installing the Google Sheets add-on for Analytics and follow Google’s step-by-step instructions for archiving the data.
• If you are a Google Analytics 360 customer, you can easily export your data to BigQuery.

There are lots more articles out there to help you, including one that Code (which operate within the same group as CSP Commerce) has put together. We recommend you read their GA4 migration article here.

How can CSP Commerce help?

Our Performance Marketing team can support you in migrating across to GA4, whether it’s by offering advice on the best way to back up data or setting up your new properties. 

If you have any questions or would like guidance with anything from this article, please do get in touch here.

The post The End of an Era – Google UA is Going Away appeared first on CSP Commerce.

In the ever-evolving landscape of ecommerce and digital analytics, the winds of change blow relentlessly, leaving no platform untouched. Such is the case with the imminent demise of colossal Google Universal Analytics (UA), as it bids farewell to its data-processing days on July 1, 2023.

As the shadows of obsolescence loom over UA properties, a new era dawns upon us the reign of Google Analytics 4 (GA4). Join CSP Commerce as we encourage you to carry out some final checks before for the final moments before the transition.

Google Quote:

“On July 1, 2023, standard Universal Analytics properties will no longer process data. You’ll be able to see your Universal Analytics reports for a period of time after July 1, 2023. However, new data will only flow into Google Analytics 4 properties”

A quick check for advertisers who rely on UA for conversion tracking in Google Ads:

Two Key Last-Minute Checks for Ecommerce Advertisers

Conversion Tracking

Remember to import the new GA4 conversion action into your Google Ads accounts. We’d recommend that this is done in advance of the 1st of July deadline. This will give you enough time to check that the GA4 revenue is tracking accurately in comparison to the UA conversion action you’re already using. Any big data gaps can be fixed before switching to GA4 as a primary conversion action.
Set the new GA4 Conversion Action as the Primary conversion action for Sales in your account. This will ensure your bid strategies optimise using the new conversion tracking and will prevent any major performance drops when UA data stop feeding into the account.

Audiences

If you have any campaigns currently using Remarketing audiences based on Website Visitors and/or Optimised Targeting – reviewing the audiences in your account is a must.
If audiences were created in Google Ads using the Google Ads tracking tags, you won’t need to change anything. However, if you imported audience lists from UA, you’ll need to ensure these lists have been recreated in GA4 and have been imported into Google Ads.
After this, you should run through all the campaigns in your account and check the audiences applied have been updated. This is especially important for any Performance Max campaigns using remarketing lists for Audience Signals.

Why Google Analytics 43 (GA4) is Better for Ecommerce Businesses

• Built for Ecommerce: GA4 has been designed with ecommerce businesses specifically in mind, and therefore includes tools to measure shopping behaviour more accurately and how users are interacting with your digital platforms, such as your website, social media platforms and apps.
• Customisable Reports: Another advantage of GA4 is that it’s far more customisable than its predecessor. Every business will be different and have its own unique priorities and goals, so you can tailor the tool to track the metrics you want to measure and produce bespoke reports.
• Smarter Forecasts: In addition, GA4 makes use of machine learning technology, using historical data to forecast what might happen in the future. That means you could, for instance, make revenue forecasts or predict people’s purchase activity in the future.
• Detailed Reporting: Ultimately, you’ll get more detailed and accurate insights into the ecommerce experience you offer than ever before, see where your store is performing strongly and identify barriers and shortcomings that are stopping people from converting into paid or repeat customers.

Need additional help with GA4 configuration?

Still finding GA4 difficult to use? We’re creating a user-friendly reporting dashboard just for our Google Ads clients to make getting insights from how your ad campaigns and your website overall are performing. Did you know that GA4 will only store data for up to 14 months? We can store data long-term to help clients spot trends and record growth.

Contact us to learn more.

The post Google Analytics Four (GA4): Final Checks For Ecommerce Advertisers appeared first on CSP Commerce.

While we’re in the middle of our complete guide to Google Shopping, it’s clear that releasing it instalments was the right choice – as announcements from Google mean that an upcoming instalment would need to be changed.

Not only that, but those of you who read the original version of part two might notice a change to the GTIN section.

GTINs

As of September 30, GTINs and other unique product identifiers will no longer technically be necessary. If you’re selling a product with no GTIN, you’ll be able to set identifier_exists as false, and your Google Shopping ad will no longer be disapproved.

However, there are some other factors to consider.

First, if “there is evidence that a UPI exists,” as Google puts it, the advert will be disapproved for incorrect use of identifier_exists attribute.

Second, if you have the same GTIN for multiple different products, those products will be considered “ambiguous”, resulting in ad disapproval. (If you’re not sure whether or not you’ve done this, don’t worry – you have a month and a half to check and put this right.)

Lastly – you still want to get and list a GTIN. Even if you’re a manufacturer selling exclusively in one place, where there’s no risk your product will get a GTIN without your noticing, a product without one will be lower priority than similar items that do – so your ad will be shown less often than your competition’s items.

Accelerated Delivery is Going Away

On September 17^th – a little under a month away – Google Shopping customers will no longer be able to select Accelerated Delivery. Accelerate delivery was a system which would attempt to spend your budget earlier in the day, resulting in ad saturation for part of the day and no remaining budget later on.

Instead, all Google Shopping (and Search) ad campaigns will be using ‘improved Standard delivery’.  Google recommends using ad scheduling to better target your best times of day. This tool allows you to increase or decrease your bids for specific times of day, while still staying within your daily budget.

Accelerated delivery remains for Display and Video ad campaigns – at least for the time being.

CSP Commerce | Manchester Ecommerce and Shopify Agency

From brand through to demand, we support and manage ecommerce growth at each stage of the commerce journey.  Our extensive knowledge and experience in ecommerce have established us as industry leaders for our capabilities in performance marketing, marketplace management, social commerce, and Shopify, Shopify Plus and WooCommerce web development.

We’re a Manchester ecommerce agency that works with retailers as committed to growth as we are. Our performance and platform-first approach is tailored to the ambitious brands and online retailers we partner with. As part of Wunderman Thompson Commerce, we are uniquely positioned to support businesses to scale nationally to globally.

We’ll hand-select a team of specialists to work with clients and operate as an extension of their ecommerce department. We are accountable for delivering measurable results that grow reach and revenue. Together, we will work to scale and sell your products across online channels.

If you’re serious about growth then start your journey with us. Let’s succeed and scale together.

Why not visit us in person?

WPP Manchester Campus,

1 New Quay Street,

Manchester,

Greater Manchester,

M3 4BN.

#shopifyagency #shopifyplus #manchester #ecommerceagency #ecommercegrowth #marketplacemanagement #performancemarketing #googleads #socialcommerce #manchestershopifyagency #amazon #ebay

The post Changes Ahead for Google Shopping: GTINs & Accelerated Delivery appeared first on CSP Commerce.

Make the most of Black Friday: top tips for eCommerce Retailers

It has been a turbulent year for retail, with no clear sign of normality on the horizon. With the biggest shopping event of the year just weeks away, November 27th to be exact, this year’s discount retail extravaganza is set to be the busiest on record. Covid-19 restrictions will force many to buy online on Black Friday (and Cyber Monday just 3 days later), and with the additional threat of high street Christmas shopping restrictions, it’s reported that many of us are already buying gifts in the event of a festive lockdown.

So, what does this mean for your business? At Cloud Commerce Group, we know a thing or two about eCommerce, so we’ve pulled together our top tips to help you make the most of Black Friday this year.

Be Visible
Whether you are an experienced eCommerce player, or you’re new to the online marketplace, if your customers can’t find your products easily, you run the risk of losing out to your competitors. Making sure you are advertising in the right place, and at the right time, is key.

The days are numbered for the single-marketplace retailer. If you’re an eBay maestro, but haven’t tried Amazon yet, or you’re an Etsy overlord who hasn’t mastered Shopify, you may want to consider venturing into the deep unknown. Widening your net makes sense if you want to grow your business – multi-channel eCommerce is where it’s at.

Be Clever
Listing your product is an obvious step towards eCommerce glory, but content is king. Think about what sets your product apart from that of your competitors and make it clear by listing the product’s attributes, features and benefits. Or, if you are selling a common product, make yours stand out with a compelling call to action, or CTA as we like to call it. You can even tinker with your visible stock availability to create a sense of urgency!

Be Prepared
It might be a few weeks away, but shoppers are already gearing up for grabbing those deals, you only have to look at Twitter to see how many people are tweeting about it. Now is the time to prepare your listings, automate as many processes as possible, and start some teaser campaigns to get that Black Friday ball rolling. Remember, proper planning and preparation prevents poor performance!

Stock Up!
You can’t sell what you don’t have – unless you’re a drop-shipper of course! Make sure your stock levels are primed and ready for the increased demand. If you’re a multi-channel retailer who manages your accounts manually, this of course means deciding how many units to list on each marketplace so that you don’t oversell. And, almost as importantly, make sure you have sufficient stock of labels and packaging because you can’t deliver what you can’t ship!

These tips just scratch the surface, there is so much more that goes into running a successful eCommerce business and making the most of large-scale events like Black Friday. For example, listing and relisting onto multiple platforms and how to manage your stock when it could sell on any marketplace, at any time. And what about managing customer messaging from different marketplaces? That’s a whole other headache without the right tools.

Let’s just say your listings are on point, your shelves are full of stock, and you sell out over the Black Friday and Cyber Monday period. That’s great, at least until you realise you have to pick, pack and ship these orders immediately in order to keep this abundance of customers happy. Then what? This could be the point when it all goes a bit sideways.

That’s where we come in! Cloud Commerce Group’s suite of eCommerce solutions resolve all of these issues, and then some. What’s more, we’re also specialists in Google and Amazon advertising so once your listings are in tip top condition, your stock is managed, your shipping is just a click away and your messaging is on point, we’ll help you find customers and drive them to your listings.

To find out more, select the option which most represents your situation:

Option 1: I want to sell on Amazon and Google Shopping but need some help.
Option 2: I need software to help me manage my multi-channel eCommerce business.
Option 3: I need a fully managed multi-channel eCommerce system with warehouse management and reporting.

Not sure which option to choose? No problem! Call 01524 230 251 to speak to a member of our team.

CSP Commerce | Manchester Ecommerce and Shopify Agency

From brand through to demand, we support and manage ecommerce growth at each stage of the commerce journey.  Our extensive knowledge and experience in ecommerce have established us as industry leaders for our capabilities in performance marketing, marketplace management, social commerce, and Shopify, Shopify Plus and WooCommerce web development.

We’re a Manchester ecommerce agency that works with retailers as committed to growth as we are. Our performance and platform-first approach is tailored to the ambitious brands and online retailers we partner with. As part of Wunderman Thompson Commerce, we are uniquely positioned to support businesses to scale nationally to globally.

We’ll hand-select a team of specialists to work with clients and operate as an extension of their ecommerce department. We are accountable for delivering measurable results that grow reach and revenue. Together, we will work to scale and sell your products across online channels.

If you’re serious about growth then start your journey with us. Let’s succeed and scale together.

Why not visit us in person?

WPP Manchester Campus,

1 New Quay Street,

Manchester,

Greater Manchester,

M3 4BN.

#shopifyagency #shopifyplus #manchester #ecommerceagency #ecommercegrowth #marketplacemanagement #performancemarketing #googleads #socialcommerce #manchestershopifyagency #amazon #ebay

The post Black Friday 2020 – Top Tips appeared first on CSP Commerce.

Google recently announced some big news – they are now offering free Google Shopping listings.

In an article titled “It’s now free to sell on Google”, Google’s President of Commerce, Bill Ready laid out the shape of things to come for Google Shopping in just a few brief paragraphs. In short, Google Shopping is evolving, and those of us who work closely with Google Shopping are very excited.

So what’s changing?

Soon, retailers selling in the US will be able to list their products for free on searches within the Shopping tab of Google. In order to do this, you’ll still need a Google Merchant Centre account with Google-approved products active.

These free product listings will only be shown on the Shopping tab – not the regular Search pages – and below the carousel which is reserved for paid Google Shopping listings:

The changes will only be available to US merchants initially, but Google is expanding them out globally over the course of the next 8 months.

How will this affect our Customers?

For customers new to selling on Google Shopping, this means potentially millions of free impressions for their products. And for those already selling on Google Shopping, the ability to augment their current paid campaign activity with free listings.

At Cloud Seller Pro we consider this a positive move for all our customers. Your products will now benefit from gaining free exposure and traffic, which will be visible along-side your paid advertising.

Your Paid Shopping ads will still appear at the top and bottom of the Shopping tab on Google, exactly as the current main Search results. The main Google Search page will also not change – with the Product Listing Ads (PLAs) carousels being held for Paid Ads only.

Indeed, it’s important to remember that free Google Shopping listings will be an extra benefit, not a substitute for a well-managed campaign. We know from over 20 years’ experience in search ads, that a combined organic and paid approach delivers the best results.

Paid versus Free Google Shopping listings

Even with Google revisiting the roots of free shopping listings from the days of Froogle, Paid advertising will form an integral part of any strategy, one that we have the platform and years of experience in managing hundreds of accounts to deliver.

In “classic” search advertising, organic search is ideal for developing user awareness with a lower financial investment. Paid search ads complement this by delivering targeted traffic for search terms that suggest the user is ready to buy.

This is no different when it comes to Shopping ads, users still search in a similar way, moving from a research phase to purchase. So as with Search ads, free listings should not be a trade off with Paid, rather used to enhance performance. At Cloud Seller Pro, we able to use our platform and experience to create campaign structures and bidding strategies to deliver traffic at all points of the purchase funnel.

But it’s not all about Paid advertising either! The amount of free traffic you receive will depend on your position on the Shopping page. From Google’s other services, we expect free listings will rank on product data, seller and product ratings, price, and engagement. Our existing product data cleaning/optimisation services are perfectly placed to improve these metrics and give your shop the edge in organic rankings.

So why have Google made this change?

This development is part of Google’s long term plan for Shopping. However, it has been accelerated by the coronavirus crisis in which many retailers with physical stores have been forced to close, increasing the need for them to adopt a faster ecommerce strategy.

“While this presents an opportunity for struggling businesses to reconnect with consumers, many cannot afford to do so at scale,” said Ready. However, this change is not just for the benefit of retailers. Ready continues, “For shoppers, it means more products from more stores, discoverable through the Google Shopping tab.”

But don’t forget Amazon. Amazon has been growing their share massively in Google Shopping and search advertising over the last two years. You only need to look at Auction Insight data to see the impression share of Amazon’s growth increase year-on-year. This gain in visibility has limited the overall impressions in Google Shopping for a vast number of potential new retailers.

Enabling virtually all online retailers to gain free access to Google Shopping will enhance Google’s offering to both merchants and consumers, and will help Google to win back some of it’s lost dominance.

How are we planning for the future?

From our perspective, the biggest priority is preparing to help our customers capitalise on these opportunities. Our team has over 20+ years of experience with SEO and content optimisation as well as Google advertising campaigns. And we’re confident we have the expertise necessary to work with the new model as it develops.

Cloud Seller Pro has the development and the initiative necessary to balance organic improvement and PPC optimisation to deliver a stronger ROI for our customers.

We also have an advantage very few agencies do. We have plenty of experience working with Amazon Sponsored Ads as well as Google Shopping. Amazon’s search results are likely to serve as a model for how to incorporate free and paid product listings together in an effective way; we’ll be able to bring our knowledge there to bear.

By already working with many US sellers, who are ready and live across Google Surfaces to start gaining traffic from these new free listings. As soon as these new listings roll out to the UK, we will be one step ahead.

Cloud Seller Pro has always looked to improve return in the short-term while building long-term stable platforms for our customers. Adding this new free channel gives us another tool to use to benefit our customers.

CSP Commerce | Manchester Ecommerce and Shopify Agency

From brand through to demand, we support and manage ecommerce growth at each stage of the commerce journey.  Our extensive knowledge and experience in ecommerce have established us as industry leaders for our capabilities in performance marketing, marketplace management, social commerce, and Shopify, Shopify Plus and WooCommerce web development.

We’re a Manchester ecommerce agency that works with retailers as committed to growth as we are. Our performance and platform-first approach is tailored to the ambitious brands and online retailers we partner with. As part of Wunderman Thompson Commerce, we are uniquely positioned to support businesses to scale nationally to globally.

We’ll hand-select a team of specialists to work with clients and operate as an extension of their ecommerce department. We are accountable for delivering measurable results that grow reach and revenue. Together, we will work to scale and sell your products across online channels.

If you’re serious about growth then start your journey with us. Let’s succeed and scale together.

Why not visit us in person?

WPP Manchester Campus,

1 New Quay Street,

Manchester,

Greater Manchester,

M3 4BN.

#shopifyagency #shopifyplus #manchester #ecommerceagency #ecommercegrowth #marketplacemanagement #performancemarketing #googleads #socialcommerce #manchestershopifyagency #amazon #ebay

The post Google to offer Free Google Shopping Listings alongside Paid appeared first on CSP Commerce.

Building up your ‘trust factor’ has a key part to play in eCommerce returns – and showing review ratings is a great way to do it. Hooking up reviews from independent sites like Trustpilot, Feefo, or from Google Reviews is simple – but very powerful.

Managing Customer Reviews

Of course, if you’re going to be using reviews to help promote your business, you need to bring in reviews, and you need to pay attention to them.

A reply to a review always goes down well – but remember your reply will be read by almost as many people as read the review. Make sure your reply is in a professional tone, and make sure you’re actually talking about the same things the customer is.

Thank them for leaving a review, and make sure you highlight anything they praise – it gives potential customers a second chance to notice your strengths. Except for the very worst reviews, end with something positive for a shared future.

In the unfortunate event that you do get a terrible review, it’s even more important for your reply to look professional. Acknowledge any mistakes that were made, but set the record straight clearly if any claims made aren’t true.

You should be keeping an eye on your average rating, too. That statistic, and the number of reviews, are the first things people will see. This is even more true on Google Shopping listings. In fact, they’re the only parts of the review shown on the advert itself.

Return Customers

If you’ve only just started managing your reviews, there’s another hidden benefit just waiting for you to notice. People who leave positive reviews reinforce their positive opinions. So if a first-time buyer leaves a positive review, there’s a good chance they’ll become a return customer. And return customers are any business’ biggest asset.

 Improved Customer Reviews

Currently being trialled in the US is an improved mode for customer reviews in Google Shopping. Customers will be allowed to submit their own photos of the product in use.

Google’s sample review? A gorgeous dog wearing an equally striking cloth collar. But a photograph of a beer bottle on the lunch table somewhere sunny could be just as powerful.

As usual, Google is trialling something new just in one location. This fits a standard pattern for expansion, but it’s a pattern we know well at this point. The fact Google is now discussing the trial widely means that we’ll see it expand to other regions before too long. A Product Manager at Google has said they have “plans to expand… over the coming months.”

If you haven’t already started managing a review account you can connect to Google Shopping, this is the perfect time to begin – to be ready ahead of the roll out.

CSP Commerce | Manchester Ecommerce and Shopify Agency

From brand through to demand, we support and manage ecommerce growth at each stage of the commerce journey.  Our extensive knowledge and experience in ecommerce have established us as industry leaders for our capabilities in performance marketing, marketplace management, social commerce, and Shopify, Shopify Plus and WooCommerce web development.

We’re a Manchester ecommerce agency that works with retailers as committed to growth as we are. Our performance and platform-first approach is tailored to the ambitious brands and online retailers we partner with. As part of Wunderman Thompson Commerce, we are uniquely positioned to support businesses to scale nationally to globally.

We’ll hand-select a team of specialists to work with clients and operate as an extension of their ecommerce department. We are accountable for delivering measurable results that grow reach and revenue. Together, we will work to scale and sell your products across online channels.

If you’re serious about growth then start your journey with us. Let’s succeed and scale together.

Why not visit us in person?

WPP Manchester Campus,

1 New Quay Street,

Manchester,

Greater Manchester,

M3 4BN.

#shopifyagency #shopifyplus #manchester #ecommerceagency #ecommercegrowth #marketplacemanagement #performancemarketing #googleads #socialcommerce #manchestershopifyagency #amazon #ebay

The post Are You Showing Customer Reviews on Your Google Shopping Ads? appeared first on CSP Commerce.

In the fourth and final part of our Complete Guide to Google Shopping, we take you through building your campaign, handling bid management, and how to make promotions, reviews, and more work for you.

Campaign Structure

Google Shopping campaigns can be extremely flexible in how you set them up, but the trade-off is that they’ll take more time to manage the more complex your campaign structure.

Many bid management and promotional options can be managed at any level down to the individual SKU, the overall campaign structure is built around ad groups. An ad group is simply a collection of one or more product listings.

You can set up a campaign with all products in a single ad group, if you prefer. For some businesses, especially small businesses, this is all they have time to do. (For growing businesses, adjusting this is one of the reasons to hire outside experts to manage their feed.)

Obviously, if all of your products are in the same ad group, you won’t be able to take advantage of any Google Shopping option using settings that affect your campaign at the ad group level. However, if your time is limited, it can be the only option available to you.

A single ad group will collect click data much faster, as all of the spending from your budget is being used in the same ad group. You also don’t need to worry about making sure the budget isn’t entirely gone before it reaches some groups.

However, having your campaign broken down into smaller ad groups allows for a lot of advantages, especially if your product catalogue includes several hundred or even thousands of products.

Notably, you’ll find it much easier to identify and deal with poorly performing products when you only have to navigate through a compact ad group. Ad groups with thousands of products also risk some of the products in the group never receiving exposure, and never getting the data you need to start optimising them.

But for all the arguments in favour of multiple ad groups, the next question is obvious:

How should you break down your product range into ad groups?

There are a lot of different strategies. It’s down to you to decide which is best for you – and which you have time to set up and maintain. Your campaign can’t help you if you don’t get it live, after all.

Campaign Priorities

Campaigns can be set at one of three priority levels; High, Medium, or Low.

These priorities tell the Google Shopping systems which of your campaigns are most important to you. If a search could trigger ads from an entry in a High priority campaign and one in a Medium priority campaign, Google Shopping will check the High priority searches, find one there, and use that. It only moves down to Medium if either there’s no appropriate High priority entry or if the High campaign has used all of its budget.

However, products in Low priority campaigns still have a chance to feature if no High or Medium campaign has an appropriate bid. This is where Negative Keywords come in.

Let’s look at an example. Consider an electronics company looking to improve its TV sales through a Google Shopping campaign.

The company has a number of options here. Because High is checked before Medium and Medium before Low, you can assign Negative Keywords to the higher priorities and use them for lower-bid, more generic competition. The Negative Keywords prevent these ads for bidding on branded higher-intent searches. Those higher intent searches can be set for higher bids, controlling the priority market.

They might also want to include screen sizes as ‘brands’ in the same way, screening out queries for larger screens with Negative Keywords to drive targeted queries toward higher bids more likely to convert.

(And remember, search terms that absolutely won’t convert can be set as Negative Keywords for every campaign. Don’t spend on terms you can’t get a return on.)

Whatever characteristic drives the majority of your business’ sales can be marked out for stronger support using this method. This is the one we most recommend, assuming you have the free time to devote to setting it up and maintaining it.

Alternatively, our hypothetical TV retailer could group televisions that perform better (high margin, best-selling, or both) together and set their ads as higher priority than the rest of its stock. This means they’re much more likely to be promoting high-return products. They’d expect a higher ROAS than if they were dedicating equal weight to every product.

Bear in mind that just having a better margin on a given TV doesn’t automatically make it the right choice for your advertising budget. Users may still shop around and go for a different product if it’s cheaper, on sale, or otherwise grabs their attention. A higher conversion rate is usually going to be more effective.

That electronics company would have similar campaign models running for DVD players, printers, digital cameras, etc. Each of these product types might have a different approach, depending on what works well for that ad group.

Because there are three levels, you can even combine these strategies. If you set your high-intend branded searches to Low and keep your general searches to Medium, you have room to create short-term Promotional campaigns at High priority, where you can push more of your advertising budget at sale products – as the special offers make these more likely to be discounted. But take care when you do this – make sure your maximum bids on sale items aren’t high enough to turn a profitable sale into a loss!

Bid management is its own complex subject, which we’ll cover in the next instalment of this guide.

Bid Management

Before you get any further into bid management, it’s vital you understand the concept of ‘max CPC’.

This is defined as the most you can pay for each click, based on the profit you make per unit and the product’s conversion rate – the proportion of visitors to that product page who buy one.

Calculating Max CPC

A product’s max CPC can be calculated by multiply its net profit by conversion rate.

If you’re selling something where you make £5 of net profit each sale, but you only sell to one in every twenty visitors (a 5% conversion rate), your max CPC would be:

£5 x 0.05 = £0.25

You’ll break even on sales so long as your bid is no higher than 25p. If your bid is lower, you’ll make at least some profit per sale.

Bidding at max CPC can be a positive in the long run, as some proportion of your customers will become return customers. But is that the best strategy? Almost certainly not.

Understanding Bid Management

You’ll probably want to start with bids somewhere between half and three-quarters of your Max CPC. Keep in mind, this is just a starting point.

Individual products will have greater success at different bids; early on, experimentation is important. Even once you’ve settled on a strategy for a given product, shifting markets mean that adjustments will still be needed.

If you’re lucky enough to have access to someone with Google Shopping experience (or even a dedicated team), initial bid optimisation will be completed much faster and you’ll start seeing better ad performance earlier.

However, bid management isn’t a one-and-done process; you’ll want to monitor your campaigns regularly. Dozens of different factors can affect how effective your bids are. A few of the biggest factors include:

• A new competitor joining the field/an established competitor going bust
• A major celebrity endorsement for a specific product
• Seasonal shifts in interest (for example, the gourmet chocolate market sees major bumps in December and early February)
• New fashion trends

Almost all of these represent opportunities to capture a wider market at the cost of increased ad spend. Quite often, that increased spend should be accompanied by a higher maximum bid, to ensure you feature in more generic searches.

Smaller factors aren’t necessarily opportunities on the same scale, but they can still mean that what had been a great bid price isn’t so helpful anymore.

Daily Budget

As well as a maximum bid per click, you can also set a daily budget for your marketing. Usually, the starting daily budget will be quite low relative to your company’s cashflow; as the campaign becomes more successful, though, your daily ad spend is likely to increase to drive more customers.

Don’t be too worried if you don’t spend your entire daily budget early on. Remember, you’re only charged when someone actually clicks through from one of your adverts, and early on, Google won’t feature your adverts as often – but as time goes by and their conversion rate is established, they’ll be seen more often.

To keep the example simple, let’s imagine all of your ad bids when you launch the campaign are exactly 50p and your starting daily budget is £10. Google Shopping therefore knows that you can afford 20 clicks during the day and then your budget is gone.

Google Shopping will take that 20 click per day rate and, based on what it knows about the rate people search for related keywords, the number of those keywords, the number of competitors, and those competitors’ click per day rate, Google Shopping will attempt to give you 20 clicks spread out evenly across a full 24-hour period.

Check Early, Check Often

At the moment you launch your campaign, you should be planning your next check on bids. If you’re under-bidding, your campaign is probably under-performing – and beginning to nudge the cost of your bids up, a very little at a time, is essential to get the ball rolling.

On the other hand, you might also be paying over the odds. You don’t want to be spending more than you should be for long.

Two or three weekdays is enough to get a sense of whether your adjustment has begun to work. Don’t trust weekends at first – they usually have different buying patterns to weekdays anyway. After you’ve been running your campaigns long enough, you should get a sense of how weekends affect the data. Before then, using weekend data can cause trouble for later.

Once you’re satisfied that your feed is performing well, you can check less often, though we still recommend a weekly check-in. Hopefully, you’ll find that you’re only having to adjust a few bids at a time.

Bid Strategies

Obviously, what counts as a low bid and a high bid varies by product and market. A new fridge probably costs more per click than a cool sleeve for soft drink cans, and you could easily find that the cost difference between two similar products you carry is wide enough to pay attention to.

But with that said, there are reasons you might go for low or high bids on a given product.

Why Use High Bids?

High bids have a greater chance of being shown against broader keywords – ‘trainers’ rather than ‘Reebok Club C Vintage’ – which makes them useful when you want to catch potential customers early in their decision-making process. You’ll also see the benefit of high bids if you’re launching a new product which won’t receive many detailed searches and needs the exposure.

Both of these options reduce ROAS (return on ad spend) in order to gather a broader market share instead.

You might also find that your product is one where a high-competition keyword has a stronger conversion rate. If that’s true, it could be worth pushing a higher bid to beat out the competition.

The Strengths of Low Bids

The most obvious advantage to low bids is that you’ll be able to buy more clicks for the same budget, which means more traffic and (usually) more conversions.

However, the other advantage of low bids is that they tend to show up for long-tail keyword searches, which are lower competition – but which often have a higher conversion rate.

If you’re currently satisfied with the amount of market share you already have, focusing on low bids can be a powerful high-return strategy.

How Do You Decide Which is Better?

Whether a high-bid or low-bid strategy is better genuinely can vary even between two products in the same range. It can also change over time as the market adjusts.

Your first priority is to start getting clicks. From that point on, you’ll get more data to work with.

If your product is getting sales from clicks, it’s worth trialling a slightly higher bid. If sales go up significantly, you’re visible on better performing keywords and can sell more.

If you’re getting clicks but not sales, there are two possibilities. Either something is stopping buyers from biting or you’re showing up for high-cost, low-conversion keywords. Check your feed – are you optimised for the right searches?

Check your competition, too, especially if performance has dropped without changing your price. Maybe competition has increased. Maybe a short-term promotion is going to own the market until it ends.

Spend some time moving incrementally toward your highest return. If lowering the price doesn’t improve performance, raise it, then wait and see. Eventually you’ll home in on a high-performance bid.

From there you can decide whether to move toward a low bid or high bid strategy.

Ad Extensions

The two most notable ad extensions currently available are Promotions and Reviews. These are inserted into the relevant ads when displayed, provided that you’ve taken the time to set them up.

Promotions

To be able to list promotions on your Google Shopping ads, you’ll need to start by submitting Google’s Product Ratings Interest Form.

Once you’ve done that, Google will contact you to go over their requirements. Shortly after that, you’ll be able to start setting up promotions as appropriate.

Promotions are split into two main types:

• Promotional Text
• Promotional Feeds/Special Offers

Promotional Text is applied across an entire ad group rather than on a product by product basis. It’s also not displayed immediately. Instead, it appears as a text box when the cursor hovers over an applicable advert.

You can add this content at the ad group level, and have 45 characters to use for your promotion. One of the most common uses is to promote free shipping, though Google requires that a promo code or similar ‘promotional’ element is used to advertise free shipping – if it comes as standard, it’s not a promotion.

Traditional marketing has often seen companies promote themselves by saying ‘we don’t do deals, our prices are always fantastic’. But there’s no place to put that information in a Google Shopping ad – these ads talk up the product more than the company.

Promotional Feeds require another form – the Merchant Promotions Interest Form. You can also contact a Google Ads rep directly, asking to be whitelisted for promotions.

Once you’re whitelisted, there are two ways to set up a promotional feed.

To add a few at a time, it’s usually quickest to use Promotions in Google Merchant Center. A large number, on the other hand, should be built in a spreadsheet and imported with the Data Feed tool.

Reviews

There are three ways to add reviews to your Shopping Feed.

You can:

• Upload your own reviews feed
• Set up Google Customer Reviews
• Use a Reviews Aggregator

Reviews Feed Upload

You will need a minimum of 50 total reviews across your products. Uploading your feed is made simple via your Merchant Center account.

Google Customer Reviews

Participating in the Google Customer Reviews service is free and simple. You just need to add a line of code to enable customers to review you, which they do from your checkout page.

Reviews Aggregator

Google can integrate with a number of the major thirty party reviews tools and ratings aggregators. You can set it up to display your ratings in the traditional 5-star system with a total review count.

Reviews will not be displayed unless there are at least three reviews for the product.

Remarketing

Remarketing is one of the major advances that digital marketing has over traditional marketing. At the heart of remarketing is a simple concept: Some user groups are more likely to convert than others.

We’ve already looked at how different search terms indicate how far a user is along the customer journey. As part of that, we considered how long-tail search terms are much more likely to convert than a typical short-tail keyword.

Those ideas look at individual users and individual searches, and how likely each one is to result in a sale. Remarketing instead looks at groups of users.

Given a choice between a new shop and one they’ve used before, all other things being equal, most shoppers will go back to the familiar shop (unless its service was astonishingly bad). Many businesses, online and off, owe their survival and success to fostering return customers.

Remarketing allows you to specifically target people who’ve already shopped with you when they search for a product you offer. This way you can even draw in return customers who didn’t know you also offer this new product. With two successful shopping experiences, they become even more likely to return again.

You can also target visitors who nearly became customers.  It’s common to see online shoppers add products to their basket, then not finalise the sale.

You can probably think of half a dozen or so reasons they might do this. Maybe they got distracted or called away. Maybe they checked their finances and decided to wait until payday. Maybe they were waiting to hear from a friend before placing a joint order. (And maybe your site’s checkout process is frustrating or complicated. If your cart abandonment rate is high, look into this.)

Abandoned shopping carts represent money left on the table. Remarketing campaigns can focus on this group of potential customers, too.

Another common remarketing tactic involves targeting visitors who viewed a specific product’s page but didn’t go further. Some of these visitors will have decided not to buy – others may have hesitated. A well-placed advert can get conversions from both those who hesitated and those who originally decided against. After all, advertising is designed to change people’s minds!

There are plenty of firms out there offering remarketing services. Facebook are famous for it. We recommend balancing your remarketing budget across multiple services. And one of those, if you can, should be Google Shopping.

To be enrolled in the system, you’ll need to contact a Google Ads rep.

If you’re on Google Analytics, you can enable remarketing through there (though your Analytics code on your website may need to be updated.)

From that point on, you’ll be able to build lists – these are basically user groups we’ve mentioned.

You can set up a lot of different potential lists. In the same way that a well-segmented mailing list makes for higher conversion rates and less friction with customers, your remarketing lists can be customised to allow you to target groups of customers very accurately. These lists are known as Remarketing List Search Ads, or RLSAs.

There’s also a special list type now available from Google – Similar Audiences. This can be applied to any of your existing lists to produce a new group of people whose search behaviour resembles them.

While they don’t necessarily feel the same strong connection as your own lists, the behavioural similarities mark them out as a group that’s more likely to convert than the average. Bidding higher for them is a strategy that’s likely to pay off.

However, you should remember that the theory behind Remarketing bidding is the same as all other Google Shopping ads. There will be an optimal bid value for your products for these lists. Testing will show you whether higher bids or lower work better for you.

Making Google Shopping Work for You

As we hope we’ve shown, Google Shopping has a lot of moving parts to manage, but if you can keep up with it, your effort will really pay off. The basic principles are simple, but they take practice before you can really start making the most of them.

They also take a long time – much more than you might expect. We recognise that there’s a lot of work to be done here, and all of it is work going on alongside the running of your business.

In other words, you need to find time for this that isn’t being used on supply chain management, accounts records, warehouse management, shipping & dispatch and more.

This is where we invite you to consider Cloud Commerce Pro. Our system is designed to connect seamlessly with your own existing platforms, providing a central records and administration system. We also automate many of the essential processes in running an e-commerce company.

Cloud Commerce Pro was designed as a multi-channel order management service, so your online storefront, an Amazon Seller page, and more can all be handled from within the same interface, with stock automatically updating across channels.

Because we’re cloud-operated, you can access and interact with this system from anywhere in the world. And because we listen to our customers, the system is highly flexible. Your Cloud Commerce Pro account can be customised to do exactly what you need it to.

Get in touch today and ask us how we can improve and streamline your systems to make Amazon work for you.

CSP Commerce | Manchester Ecommerce and Shopify Agency

From brand through to demand, we support and manage ecommerce growth at each stage of the commerce journey.  Our extensive knowledge and experience in ecommerce have established us as industry leaders for our capabilities in performance marketing, marketplace management, social commerce, and Shopify, Shopify Plus and WooCommerce web development.

We’re a Manchester ecommerce agency that works with retailers as committed to growth as we are. Our performance and platform-first approach is tailored to the ambitious brands and online retailers we partner with. As part of Wunderman Thompson Commerce, we are uniquely positioned to support businesses to scale nationally to globally.

We’ll hand-select a team of specialists to work with clients and operate as an extension of their ecommerce department. We are accountable for delivering measurable results that grow reach and revenue. Together, we will work to scale and sell your products across online channels.

If you’re serious about growth then start your journey with us. Let’s succeed and scale together.

Why not visit us in person?

WPP Manchester Campus,

1 New Quay Street,

Manchester,

Greater Manchester,

M3 4BN.

#shopifyagency #shopifyplus #manchester #ecommerceagency #ecommercegrowth #marketplacemanagement #performancemarketing #googleads #socialcommerce #manchestershopifyagency #amazon #ebay

The post Google Shopping Campaign Structure appeared first on CSP Commerce.

The third instalment in our Complete Guide to Google Shopping will take you through optimising your product feeds, identifying poorly-performing products, and more.

Making sure Google Shopping receives your product feed with properly optimised information can be the difference between being lost in the shuffle and becoming a major player.

Search Terms & Google Shopping

Unlike most paid advertising campaigns, Google Shopping doesn’t allow you to choose the keywords you target – Google cross-references your product listings against individual search terms.

However, good keyword research is still important. Why? Because you’ll be using that information as you optimise your feed. This will inform how you describe your products.

Before you can market effectively, you need to know what your customers want – and what they think it’s called. More than one company has fallen into financial difficulties trying to market a product using search terms their customers don’t actually recognise.

It’s just as important to know what your product actually is. What sets your stock apart from the competition? What about it do your customers like? And don’t overlook the obvious questions – what colour is it, what size is it, is it sold in multipacks…

‘Keyword’ is the established term for search terms entered into search engines, including phrases and even questions. Which keyword a given user chooses tells you a lot about how much they know, what they think, and even how likely they are to buy.

For example, someone who searches for ‘trainers’ is probably just starting to kick around the idea of buying some shoes. They’re at the beginning of their customer journey, and they might make several more searches before they buy, each one more specific than the last.

They might not even be thinking of buying. Some searches, even for products, are just people wanting to know more. (Fortunately, those people won’t be clicking on your ad links!)

Someone searching for ‘trainers size 10’ is almost certainly buying, but they’re no closer to making a decision than the simple ‘trainers’ search; the only thing they’ve done is narrow it down to trainers they can wear.

At the opposite end of the scale, someone searching for ‘Nike Epic React Flyknit 2 black’, with or without a size listing, is very likely to want to buy. There are fewer searches, but with higher intent.

This rule of thumb is best illustrated by what’s called the ‘long-tail graph’:

The Long-Tailed Graph

The long tail, seen to the right, consists of more detailed searches. These aren’t necessarily longer, but they contain more specific details. Long tail searches are considered to be high-intent searches, with a strong conversion rate.

As a general rule, the more details in the keyword, the closer the customer is to a decision. There are far more short-tail searches than long-tail searches. Sometimes a user is only looking for basic information (like ‘what trainers are trending’) and can stop after one search.

Sometimes a user is looking to buy something, but either they get lucky on their first search or were willing to buy the first item they found.

Even users who aren’t looking to buy now may remember the site they found when they were casually searching for something else once it’s time to buy, so these searches still have value.

With Google Shopping, you can’t just bid on the keywords you want. Google will show your advert for searches they calculate are relevant, modified by your budget and their bidding system.

You have two ways to exert some control over this. We’ll cover one of those – negative keywords – later in the guide, when we talk about Campaign Priorities.

But the other method involves helping Google zoom in on which searches are relevant. And that’s at the heart of optimising each product listing.

Understanding keywords is essential to make the most out of your product listings.

If you’ve been running Google Analytics for some time and have conversion tracking set up correctly, you’ll already be able to calculate your products’ individual Conversion Rates – the percentage of users who view a product who go on to buy it. You should also know your profit margin on each product.

Let’s imagine you have an example product with a 5% Conversion Rate and a profit margin of £30. With that conversion rate, you expect about one visitor in twenty to buy it.

That means that you can afford to spend up to £1.50 per click to sell the product without making a loss (although you’ll only break even if you’re always spending the full £1.50). In most circumstances, you’d want to set your Max CPC at £1.50. (Remember, a visitor may buy more than the one item they came to see, and a satisfied customer may become a return customer. If your industry is built on return customers, consider a higher CPC as an investment.)

This is a very simple example, and your calculations will usually be more complicated. For one thing, this example ignores a company’s running expenses. Once your campaign is up and running, you’ll constantly be collecting more data.

Over time, you’ll be able to identify search terms that do well for you (some of which may deserve a higher maximum bid) and others that don’t deliver. If they do very badly, you may want to make them a negative keyword (effectively preventing your campaign from ever bidding on terms that include that word or phrase.)

Negative keyword lists can also be useful to avoid bidding on products you don’t stock and therefore can’t sell.

For example, shoe manufacturers may sell several ranges of trainers, but they don’t want to be spending money on searches for ‘personal trainers’ – that would just waste part of their ad budget.

We’ll show you how to put your keyword research to use in ‘Optimising your Product Feed’. Negative keywords will also be showcased in ‘Campaign Structure’.

Click-Through Rate

While you’re researching information like Conversion Rate in Analytics, it’s also worth bringing up Click-Through Rate (CTR).

Click-Through Rate is the rate searchers ‘click through’ from search results pages (known in the industry as SERPs) to your pages. It’s simple to calculate; divide the number of ‘Clicks’ found in Analytics by the number of Impressions. Impressions is the term Analytics uses for the number of times your page came up on a search.

Click-Through Rate essentially measures how competitive your links are when seen. When a user performs a search, they’re going to click on someone’s link. Usually it will be the most appealing link in some way.

If you’re running paid advertising campaigns, any product page on your site might have three or even more CTRs:

• Organic Search
• Paid Search Ads
• Google Shopping Ads

Because they contain an image (and can’t contain much text), Google Shopping ads will always stand out from the other two. Your paid search ad might look very similar to your organic search listing.

We bring up CTR now because it can be an important trouble-shooting metric for your campaigns. If you launch a Shopping Ads campaign and some products underperform (compared to how they sell through other audiences), that may mean the ad itself has issues.

If the CTR is healthy, you probably shouldn’t worry about the ad content; people are clicking on it. Your issue will be elsewhere. But if your CTR is poor, take some time to review how your ad looks in context, alongside the other Shopping Ads for the same product. Issues with your photo, your title, or the price could be responsible.

(If your listing is the most expensive option shown, there may be a good reason. Perhaps the others are basic versions and you sell a higher quality product. Most customers will click another link all the same.)

It doesn’t have to be something you’ve done, either. If your CTR drops over time, it’s very likely a competitor’s listing has been revamped and is now outperforming it.

Reviews or promotions (see the ‘Ad Extensions’ section later in this guide) are both seen as highly valuable by customers. A competitor adding either one can lead to a dropoff for anyone who doesn’t have one of these extensions in place (and good review scores/deals, as appropriate.)

Optimising your Product Feed

To get the most out of Google Shopping, it’s not enough just to set up your shopping feed. You’ll want to revisit it regularly, checking which PLAs are working and which aren’t, adjusting your bids, monitoring your competition, and experimenting with promotions.

You should by now be hooked up to Google Ads and Analytics. This gives you access to a lot of information, and the amount grows with every search, every click, every order and every abandoned cart.

Be sure to check this information regularly. You should be considering your new information in two key ways:

• Trending Performance
• Year-on-Year Comparison

Trending Performance

As a default, Analytics graphs will show you the last month’s performance, but you can adjust that to show you 90 days or even more. This allows you to see whether your performance is overall stable, trending up, or trending down. Broken down by product or by search term, this can give you a clear picture when some aspect of your campaign or site isn’t working.

Year-on-Year Comparison

Whether you sell seasonal items or not, you’ll have noticed that your business has busier and quieter times of the year. If you’re only checking recent performance, you can miss the bigger picture, or panic over a ‘slump’ that’s actually a typical shift in business through the year.

By checking January against January, May against May, you get a chance to see how things are doing in real terms. It’s a great way to get some extra perspective.

So, what parts of your feed can you change and test to get these improvements?

Product Title

Don’t make the mistake of brief product titles. If all you do is give the brand and model of the product, you’re doing the bare minimum – and your competition will be doing more. You have 150 characters to play with, and we recommend taking as many of them as you need to provide the product, some details, and a top keyword to show for.

You should be front-loading the most important information. Potential customers will be searching for the type of product you offer, so put that up front. (Lead with ‘Nike trainers’ rather than ‘size 14 black Nike trainers’.)

If model number or product year are important in your market, make sure you get those in place.

Don’t use Caps Lock – improper use of block capitals will lead to the product or even the feed being disapproved by Google. The only parts of a product title that should be in block capitals are product or brand names that are capitalised.

And don’t talk about special offers in the product title itself. Promotions should be handled separately; Google Shopping has a special slot to feature them in. (See ‘Ad Extensions’ later in this guide.)

Product Description

Google crawls your product description to get a clear sense of the keywords that suit your product, so it’s an important factor affecting which searches your adverts will target.

As with the product title, you should be front-loading the key information (which includes keywords you’re particularly keen to perform for). However, keyword stuffing is likely to be de-prioritised by the algorithm – your product description should be designed for humans to easily read.

The best single guideline for the product description is ‘think about what a customer would want to know when they’re making their decision’. Keep your language clear and interesting; don’t be vague.

Product Type

Product Type isn’t a required field, but it is highly recommended for all products. If you’re concerned your product will be missed in subcategories you weren’t able to set it for (as discussed in the Product Categories section), it’s even more important.

You should be as clear and descriptive as possible. Don’t wax poetic, but do make sure you get key information in there.

A great way to start is with your company’s own internal taxonomy. Most online retailers use this as the basis for their site’s navigation – guiding customers to the precise product they want through a series of menu choices – so why would Google Shopping be different?

If your menu would lead customers from shoes to men’s shoes to men’s trainers to men’s Adidas trainers to Adidas Continental 80 trainers to blue Adidas continental 80 trainers, your product type might be:

men’s > blue > Adidas > Continental 80 > trainers

Otherwise, try describing a product aloud and writing down what you said. Cut out the words which aren’t description and mark what’s left up like the example above.

Image

The image is one of the most powerful online sales tools you have available. Major companies like Amazon have strict guidelines on product photos, and those guidelines are based on years of research.

Had you noticed that every main product picture on Amazon shows the product against a white background?

There’s a reason for that – and Google also requires a white background for your images. Products on white backgrounds are clearer and more striking. That makes them more likely to sell.

Google also forbids you adding text, logos, or watermarks to your product images – only what’s on the product itself.

Within these constraints, you should still do what you can to make your product photo stand out. You can use a photo of someone wearing your clothes, as long as they’re in front of a white background. You can choose the angle you shoot from for effect, and if your product can be adjusted, you can set it up to give the best impression.

Your photo will be displayed as a thumbnail, but it should still be attractive and clear. Make sure it’s high enough resolution to look good. (Of course, if you’re using the same product photo on your own site, you need to take your site’s needs into account, too.)

And, of course, make sure it’s well lit!

Final Shopping Feed Optimisation Note

A great Shopping Feed can only be created by taking the time to think about what your customers want to see. Even when dealing with Google’s own rules and requirements, those were drawn up to deliver the right ad to the customer and make a sale.

Take a moment to consider Google’s point of view on this. Google Shopping is set up to make a profit for the company. To do that, they need to do two things:

• Make sure companies can place ads at a cost-per-click they can accept
• Make sure customers see ads that they want to click through and buy

Sure, Google wants to get the highest Cost Per Click (CPC) they can, but they want businesses like yours to consider Google Shopping a valuable sales channel and continue using it long-term.

They also need customers to trust the adverts they see and be willing to buy from them. For Google, a great advert that’s likely to make a sale is worth much more than a so-so advert which isn’t likely to convert but has a slightly higher CPC. Google’s success is built on long-term trust from both their customers and search users.

Understanding this is essential if you want to get the most out of your Google Shopping Feed. Traditional Google Ads paid marketing (text ads, for example) incorporates a Quality Score into the effective cost of the advert, so an advert leading to a page with great visitor engagement will outperform a more expensive ad going to a weak page.

There’s no visible Quality Score for ads on your Shopping Feed (because traditional Quality Score is calculated based on the target keyword, and Shopping Feed ads aren’t tied to keyword), but there’s every reason to believe that there’s an equivalent internal metric for feed ads based on how they’ve performed against different searches.

By making your ad more attractive and reviewing your site to streamline the customer journey, you can help this metric build over time, for better long-term performance.

Next week, we’ll take you through campaign structure, including how to use Google Shopping Campaign Priorities, and we’ll cover the important principles of bid management in Google Shopping.

CSP Commerce | Manchester Ecommerce and Shopify Agency

From brand through to demand, we support and manage ecommerce growth at each stage of the commerce journey.  Our extensive knowledge and experience in ecommerce have established us as industry leaders for our capabilities in performance marketing, marketplace management, social commerce, and Shopify, Shopify Plus and WooCommerce web development.

We’re a Manchester ecommerce agency that works with retailers as committed to growth as we are. Our performance and platform-first approach is tailored to the ambitious brands and online retailers we partner with. As part of Wunderman Thompson Commerce, we are uniquely positioned to support businesses to scale nationally to globally.

We’ll hand-select a team of specialists to work with clients and operate as an extension of their ecommerce department. We are accountable for delivering measurable results that grow reach and revenue. Together, we will work to scale and sell your products across online channels.

If you’re serious about growth then start your journey with us. Let’s succeed and scale together.

Why not visit us in person?

WPP Manchester Campus,

1 New Quay Street,

Manchester,

Greater Manchester,

M3 4BN.

#shopifyagency #shopifyplus #manchester #ecommerceagency #ecommercegrowth #marketplacemanagement #performancemarketing #googleads #socialcommerce #manchestershopifyagency #amazon #ebay

The post Optimising Product Feeds for Google Shopping appeared first on CSP Commerce.

While we’re in the middle of our complete guide to Google Shopping, it’s clear that releasing it instalments was the right choice – as announcements from Google mean that an upcoming instalment would need to be changed.

Not only that, but those of you who read the original version of part two might notice a change to the GTIN section.

GTINs

As of September 30, GTINs and other unique product identifiers will no longer technically be necessary. If you’re selling a product with no GTIN, you’ll be able to set identifier_exists as false, and your Google Shopping ad will no longer be disapproved.

However, there are some other factors to consider.

First, if “there is evidence that a UPI exists,” as Google puts it, the advert will be disapproved for incorrect use of identifier_exists attribute.

Second, if you have the same GTIN for multiple different products, those products will be considered “ambiguous”, resulting in ad disapproval. (If you’re not sure whether or not you’ve done this, don’t worry – you have a month and a half to check and put this right.)

Lastly – you still want to get and list a GTIN. Even if you’re a manufacturer selling exclusively in one place, where there’s no risk your product will get a GTIN without your noticing, a product without one will be lower priority than similar items that do – so your ad will be shown less often than your competition’s items.

Accelerated Delivery is Going Away

On September 17^th – a little under a month away – Google Shopping customers will no longer be able to select Accelerated Delivery. Accelerate delivery was a system which would attempt to spend your budget earlier in the day, resulting in ad saturation for part of the day and no remaining budget later on.

Instead, all Google Shopping (and Search) ad campaigns will be using ‘improved Standard delivery’.  Google recommends using ad scheduling to better target your best times of day. This tool allows you to increase or decrease your bids for specific times of day, while still staying within your daily budget.

Accelerated delivery remains for Display and Video ad campaigns – at least for the time being.

CSP Commerce | Manchester Ecommerce and Shopify Agency

From brand through to demand, we support and manage ecommerce growth at each stage of the commerce journey.  Our extensive knowledge and experience in ecommerce have established us as industry leaders for our capabilities in performance marketing, marketplace management, social commerce, and Shopify, Shopify Plus and WooCommerce web development.

We’re a Manchester ecommerce agency that works with retailers as committed to growth as we are. Our performance and platform-first approach is tailored to the ambitious brands and online retailers we partner with. As part of Wunderman Thompson Commerce, we are uniquely positioned to support businesses to scale nationally to globally.

We’ll hand-select a team of specialists to work with clients and operate as an extension of their ecommerce department. We are accountable for delivering measurable results that grow reach and revenue. Together, we will work to scale and sell your products across online channels.

If you’re serious about growth then start your journey with us. Let’s succeed and scale together.

Why not visit us in person?

WPP Manchester Campus,

1 New Quay Street,

Manchester,

Greater Manchester,

M3 4BN.

#shopifyagency #shopifyplus #manchester #ecommerceagency #ecommercegrowth #marketplacemanagement #performancemarketing #googleads #socialcommerce #manchestershopifyagency #amazon #ebay

The post Changes Ahead for Google Shopping: GTINs & Accelerated Delivery appeared first on CSP Commerce.

Your Google Analytics is one of the best tools you have for improving your eCommerce performance. Among many other things, it can:

• Identify which promotional campaigns are bringing in the most customers.
• Track the sources of visitors coming in from other routes.
• Pinpoint which pages cause visitors to lose interest.
• Identify other ‘pain points’ in the process where potential customers are lost.

You get to review the entire customer journey, from the first visit to the purchase, and see exactly what’s holding up each one.

This is an incredibly powerful tool, and how to use every aspect of it to full capacity isn’t something we can cover in this blog post. Honestly, it’s not something we could cover in any one blog post! But lately, payment gateway verification has begun to affect your Analytics’ effectiveness.

What’s changed?

Payment Gateway Changes

Upcoming EU legislation requires stronger authentication for payments to reduce eCommerce fraud. We reported on the SCA (Strong Customer Authentication) legislation back in June – in a round-up of stories mostly covering future market changes that our customers might need to prepare for.

The SCA was due to go live on September 14^th, but the UK’s FCA has agreed an 18-month extension. This follows an EU ruling stating that individual countries may allow delays if the majority of eCommerce businesses aren’t prepared yet.

(If you trade with Europe, you may still want to get ready faster – not all nations are delaying, and others may not delay as long.)

As part of preparations for this, the payments industry has begun stronger verification procedures. You’ve almost certainly noticed this if you shop online – many websites are already referring you to another site. You may even have to log in, click an agreement, or both.

So What?

This affects last-click tracking – which is actually a known problem; it’s just been an obscure problem until recently.

Tracking here is attribution tracking. Analytics attributes each purchase to one or more times the customer visited your site. Last-click means the emphasis is put on the last time that visitor came to the site. First-click tracking is an alternative; that marks how the customer first found your site as most important.

There are also other models which put different weights on different parts of the process. However, many businesses use last-click tracking, as that final visit was the one with the customer decision.

But when you’re referred out to a payment site, then sent back, that becomes the last click. Which can affect attribution tracking.

If you’ve ever gone through Analytics’ Source/Medium report and wondered why you were getting so many referrals from paypal.com, sagepay.com, barclaycard.co.uk, payments.amazon.co.uk, or similar URLs, this is why.

If you have arcot.com as a major referral source, the same thing’s going on – Arcot Systems hold a number of authentication patents.

To avoid this, and make sure your referrals are showing you what they should, you need to exclude these payment gateways from your referrals.

Excluding Referrals in Google Analytics

First, the good news; if your Google Shopping ad campaigns are managed by Cloud Seller Pro we do this for you as part of monitoring your results.

If you’re not currently a customer, though, you can use Referral Exclusions.

First, spend some time going through your Source/Medium report. Get a full record of all referral URLs that are suspect. As well as the ones listed above and other popular payment card sites, look for URLs with ‘secure’ in the name.

If there are any URLs you’re not sure about, try visiting the website! If it doesn’t have any publicly viewable pages, it’s not actually referring visitors – so it should be excluded. If it looks like a payment gateway site, you know what you’re dealing with.

But if it’s any other kind of business, then you probably have a legitimate referral.

Once you have this list, navigate to the Admin tab. Select Tracking Info for your site’s Property. Then select Referral Exclusion List. The Add Referral Exclusion button makes the process simple.

What makes this work is that it prevents the referral from starting a new ‘session’ for Analytics purposes – so long as there’s already an active ‘session’ for your page. And there should be – you just placed an order.

Keep in mind, this is an ongoing shift. You’ll need to check your referrals regularly to make sure your data isn’t been degraded.

To join Cloud Seller Pro’s Partner Program and benefit from our Google Shopping expertise (and to make sure this is handled for you), just get in touch.

CSP Commerce | Manchester Ecommerce and Shopify Agency

From brand through to demand, we support and manage ecommerce growth at each stage of the commerce journey.  Our extensive knowledge and experience in ecommerce have established us as industry leaders for our capabilities in performance marketing, marketplace management, social commerce, and Shopify, Shopify Plus and WooCommerce web development.

We’re a Manchester ecommerce agency that works with retailers as committed to growth as we are. Our performance and platform-first approach is tailored to the ambitious brands and online retailers we partner with. As part of Wunderman Thompson Commerce, we are uniquely positioned to support businesses to scale nationally to globally.

We’ll hand-select a team of specialists to work with clients and operate as an extension of their ecommerce department. We are accountable for delivering measurable results that grow reach and revenue. Together, we will work to scale and sell your products across online channels.

If you’re serious about growth then start your journey with us. Let’s succeed and scale together.

Why not visit us in person?

WPP Manchester Campus,

1 New Quay Street,

Manchester,

Greater Manchester,

M3 4BN.

#shopifyagency #shopifyplus #manchester #ecommerceagency #ecommercegrowth #marketplacemanagement #performancemarketing #googleads #socialcommerce #manchestershopifyagency #amazon #ebay

The post Get the Most Out of Analytics Referrals: Payment Gateway Verification appeared first on CSP Commerce.

Last week we took a close look at Google Shopping, its history, its future, and why you should use Google Shopping to sell online.

That was just the first part of our complete guide to Google Shopping. In this instalment, we’ll cover how to set up and link Google service accounts for Google Ads, Google Merchant Centre, Search Console and Google Analytics.

More importantly, we’ll cover setting up your product feed.

Setting Up your Account

The list of services Google offers has grown steadily over time, but many of them tie into other, pre-existing services. Google Shopping is one of these. You’ll actually need to set up two accounts:

• Google Ads (formerly AdWords)
• Google Merchant Center

Google Ads is the central service for paid ads delivered through Google and Google’s subsidiaries. Google Merchant Center is the company’s central control panel for merchants trading through them. It’s where you’ll set up your shopping feed, which is the core of any Google Shopping campaign.

For optimal results, we recommend you also set up Google Search Console and Google Analytics, which provide more detailed and extensive data about your site’s performance through multiple channels. This is a must-have for optimisation.

These accounts must be linked together so they can share data.

Linking Your Accounts

Once you’ve got your Google Ads account setup, find your Google Ads ID, which will be ten digits. Note this down and return to Google Merchant Center.

Open your Settings menu in Merchant Center and select ‘Account Linking’. Choose to link to Google Ads and enter your Google Ads ID. You’ll be notified that the two accounts are now linked.

At this point, you have everything you need in place to begin using Google Shopping – but not quite enough to get the most out of it.

You can generate a Google Ads Tracking code now and make sure that code is present on your order confirmation page – that will give you basic conversion tracking. However, if you set up Google Analytics for your website, you’ll have access to much more detailed information.

Google Analytics offers:

• More detailed conversion tracking, including multiple attribution models
• Customer engagement metrics

These give you additional tools for assessing how successful your Google Shopping campaign really is, as well as for developing more detailed remarketing lists.

We’ll cover remarketing in more detail later in the guide.

Google Analytics

As with your Google Merchant Center account, it should be simple to set up your Google Analytics account.

Once your account is set up, you’ll need to generate an Analytics Tracking code. This code will then need placing on every page of your site.

If you’re now concerned about your ecommerce site’s hundreds or even thousands of individual product listings, don’t worry. Most modern content management systems (CMS) allow you to automatically update every page with the code, and to add it to new pages ‘automagically’.

Ecommerce CMSs are no exception.

It’s important that the tracking code goes into each page once and only once. Two instances of the code on a single page means you’ll be seeing double your engagement metrics on that page – including recording double the sales. That can lead to mistakes when you analyse the data later on.

Again, take the time to link your Analytics account to your Merchant Center and Google Ads accounts.

Setting Up your Product Feed

The product feed is absolutely central to your Google Shopping account. Everything else can be set up perfectly, your products can have a huge potential market, and a flawed product feed will still prevent you from taking advantage.

What is a Product Feed?

Your product feed supplies Google with key information about your product. The feed is designed to help you lay out that data in a way that can be easily crawled and assessed.

Making sure your data is accurate, clear, and properly laid out is an essential first step in a successful Google Shopping campaign.

Feeds can be set up through Google Spreadsheets or by an automated service (usually a browser extension or site plugin) that pulls the data from your site and formats it correctly.

Needless to say, only comparatively small product ranges should really be handled through the spreadsheet method.

However, different product categories have to conform to different feed requirements. Any confusion in your original listing or any error in the automated service can cause problems down the line, and there are only two ways to spot these issues.

• Manual review
• Noticing that one product or group of products is significantly underperforming, investigating, and finding an error

The second option comes only after you’ve lost valuable time and potentially wasted ad spend. With that in mind, whenever you add new products to your site and whenever you’re reviewing your Shopping Feed, there are several things to check:

• Product Title
• Product Description
• Product Type (if any)
• Image
• Product Category
• Apparel Categories (if selling clothing)
• Brand
• GTIN
• Availability
• New/Used Condition

All of the above should be as accurate as you can make it. We’ll go into more detail on Product Title, Description, Type and Image in the next section, as these are areas with real optimisation potential.

Product Category

Google Shopping groups products into categories, subcategories, and subcategories of subcategories. These are another important way to affect what searches your products are shown for.

That’s why there are so many options. Google regularly updates their category system (called a taxonomy), and Google Shopping members can download an Excel file with the current listing.

The current document has over 6,200 categories and subcategories, and the number grows with each update.

(Some categories are also simplified; Google don’t release specifics about the decision process, but we can assume any subcategory they’ve rolled back wasn’t performing well, either because it received too few searches or because searches assigned to that category were not converting.)

Don’t be too worried by this, however – most products will only ever need their category setting once. Every update adjusts only a small part of the taxonomy, usually in changing market sectors. However, once a year or so it’s worth checking the new taxonomy to see if the sections affecting your products have changed.

Each product can only be listed in one subcategory. That’s important, because it means you want to be as accurate as you can. (Google will take your product into account in wider searches, but it will focus on searches in your specific category – where most of the sales are).

So, for example, if you sell protective clothing for motorcycle riders, your jackets should go in:

Apparel & Accessories – Clothing – Activewear – Motorcycle Protective Clothing – Motorcycle Jackets

While your trousers should be filed as:

Apparel & Accessories – Clothing – Activewear – Motorcycle Protective Clothing – Motorcycle Pants

It may be quicker to just set all of them as ‘Motorcycle Protective Clothing’. But this means missing out on more specific searches, with higher intent and better conversion rates.

So, what happens when your product doesn’t quite fit in a category, or has two categories that it could qualify for?

Choose the closest category or subcategory to your product (or the category most of your sales come from, if it’s a choice between two). Your Product Description and especially your Product Type will help make sure searchers find it.

Clothing Categories

With hundreds of subcategories of clothing as it stands, Google chose to make the standard clothing variations a separate set of classifications rather than vastly multiply each Category.

Each item of clothing, as well as being broken down by subcategory, should also be fully tagged in each of the following:

• Gender
• Age Group
• Size
• Colour
• Size Type
• Size System

Many of these are self-explanatory. Age Group and Size Type, however, are essentially targeting categories to help Google map your product options to search terms.

• Age Groups include newborn, infant, toddler, kids, and adult
• Size Types include regular, plus, petite, big and tall, and maternity

As you can see, these correspond to extra information often included in search terms. Keeping these accurate helps ensure your advertising spend goes to the right users.

Brand

Brand is usually a required field. It’s often also a key term in searches by users with high intent.

Whether or not the brand field has any other use in the shopping feed algorithm is unconfirmed.

GTIN

The product’s Google Trade Identification Number (GTIN) is a required field for all products which have a GTIN. Usually a product’s GTIN will be its UPC, EAN or JAN (or ISBN for books). Multipacks have their own distinct GTIN. (Google will disallow ads for products if more than one unique product has the same GTIN.)

It’s important to remember that the product GTIN probably isn’t your internal SKU. Make sure you have an accurate ‘map’ of SKU to GTIN/UPC/etc. Failing to do this can create no end of inventory issues.

(If you sell on multiple sales channels, it’s important that your ‘map’ covers every product number for every channel. At Cloud Commerce Pro, we take this so seriously that creating and testing a map like this is part of our inventory management set-up process, before the system ever goes live.)

If you don’t manufacture your own products and you’re not sure what your products GTINs are, you may need to contact the manufacturer to make sure you have the correct identifiers.

Products without GTINs are allowed (set identifier_exists to false), but will be treated as lower priority than similar products with GTINs. We recommend having your GTINs in order!

Availability

Online shoppers tend to become very frustrated if they place an order and discover that it will be delayed or cancelled (or gets refused) due to the product they want to buy being out of stock. This can lead to cancellations, complaints, negative word of mouth and more.

This is a situation Google’s algorithms are designed to avoid. And that’s a good thing for retail businesses, too; you don’t want to spend money promoting a product when the only way for a customer to buy it is to shop with your competition.

Keeping this information up to date is important. If you’re offering a large catalogue of products, automated systems are the best way to do this. Modern warehouse management systems like Cloud Commerce Pro can update stock levels the moment the product is scanned by a wi-fi enabled Android scanner.

This field is the field most likely to be updated regularly for an individual product in your Shopping Feed. Google recognises three options in the field:

• Pre-Order
• In Stock
• Out of Stock

Obviously, the importance of maintaining accurate stock listings is a little different for companies that practice drop shipping. But then, customers tend to be more understanding when ordering expensive made-to-order products In any case.

New/Used Condition

Many bargain hunters prefer to buy used products, hoping to keep costs low. Other customers may prefer to shop used in certain circumstances, for environmental or other reasons.

Setting the correct condition for your products on your Feed allows Google to specifically target more likely customers.

As you set up your Shopping Feed, you’ll be asked to set various other options. Shipping is probably the most important one; you can set up rules in the Merchant Centre to cover this much more quickly than manually setting each product’s shipping fields.

You can allow for free shipping, flat rate shipping, or courier calculated shipping.

Ad Group Organisation

As you set up your Feed for the first time, you may wonder about ad groups; what they are, how to set them up, and how best to put them to use.

This is a big enough topic that we’ve given it a full section of its own. You’ll find more in the ‘Campaign Structure’ section of this guide.

Supplemental Feeds

As you’ll already have realised, the bigger your product catalogue, the more daunting it is to set up your feed. So you may feel equally unhappy with the prospect of tinkering with your feed if, for example, you have an upcoming sale and sale prices need to be updated.

While an automated system of one kind or another is a good idea, supplemental feeds and Feed Rules are designed for this exact purpose.

You can also set up custom labels. This allows you to add information purely for your own use; it adds a new way of grouping products in Google Ads for simpler bid management and performance analysis.

You can already sort by brand or by category; custom labels allow you to add other ways to group products. For example, retailers buying different products from different suppliers might create labels so they can see how products are performing by supplier.

You also might mark heavily seasonal products together so you can easily reduce bidding on winter sellers as spring arrives and increase bidding in the middle of next autumn, ready for the winter boom.

Updating your Product Feed

Whether you’re looking to adjust a few listings, mark some products as out of stock, or add new products, you’ll need to update your feed from time to time.

Google regularly checks the data in your feed against the data on your website. Products can be disapproved if the prices no longer match – which can easily happen if you’ve updated sale price on your site but not your feed (or vice versa).

This process can be sped up and made more reliable at the same time. All you have to do is set up a tool to automatically update your product feed.

There are a number of different options depending on which eCommerce CMS you use. Usually there will be several different apps, modules or plugins.

Which would best suit your needs will depend on your preferences and budget – many of these apps are paid subscription services. As Google Shopping is steadily evolving, you should choose a service which is frequently updated, or you could soon find yourself trying to manage your feed with outdated systems.

If you have a multi-channel system which supports Google Shopping, it may have the functionality you need built in. If not, check with the system’s support team – chances are this question has already been asked.

The Support team will be able to recommend a service that works for your situation.

Next week, we’ll look at how differently Google Shopping uses search terms, what metrics you can use to improve your site, and how to optimise your product feed. That includes making the most out of Product Title, Product Description, and Product Type.

This article was updated on 20th August 2019 to reflect new Google changes coming into operation in September 2019.

CSP Commerce | Manchester Ecommerce and Shopify Agency

From brand through to demand, we support and manage ecommerce growth at each stage of the commerce journey.  Our extensive knowledge and experience in ecommerce have established us as industry leaders for our capabilities in performance marketing, marketplace management, social commerce, and Shopify, Shopify Plus and WooCommerce web development.

We’re a Manchester ecommerce agency that works with retailers as committed to growth as we are. Our performance and platform-first approach is tailored to the ambitious brands and online retailers we partner with. As part of Wunderman Thompson Commerce, we are uniquely positioned to support businesses to scale nationally to globally.

We’ll hand-select a team of specialists to work with clients and operate as an extension of their ecommerce department. We are accountable for delivering measurable results that grow reach and revenue. Together, we will work to scale and sell your products across online channels.

If you’re serious about growth then start your journey with us. Let’s succeed and scale together.

Why not visit us in person?

WPP Manchester Campus,

1 New Quay Street,

Manchester,

Greater Manchester,

M3 4BN.

#shopifyagency #shopifyplus #manchester #ecommerceagency #ecommercegrowth #marketplacemanagement #performancemarketing #googleads #socialcommerce #manchestershopifyagency #amazon #ebay

The post Setting Up Google Shopping appeared first on CSP Commerce.