February 21, 2023
Listing for Success on Amazon: Our Essential Tips
How can sellers increase listing success on Amazon? Beth Watson, our advertising and marketplace expert, gives us her three top tips.
Today, Amazon has over 281,000 sellers in the UK selling over 600 million products. It has become the go-to marketplace for practically all sellers and buyers. It also has the largest brand recognition and has become one of the most trusted platforms for ecommerce transactions. According to Cybercrew, 86% of people in the United Kingdom shop at Amazon. Despite having its own series of data breaches, these number less than those of competitors, meaning trust among users has remained high. So, with so much competition, how can sellers increase listing success on Amazon? Beth Watson, our advertising and marketplace expert, gives us her three top tips.
1. Get descriptive
Perhaps the best step you can take to get your listings higher on your customer’s page is being as descriptive as possible. Whether it’s weight, height or product colour, ensure that your product description and title is as detailed as possible before you list your item.
2. Ensure quality, and quantity
Ensuring that your products are listed with lots of quality photos is absolutely essential when ranking on Amazon. For Beth, this should be no less than 5. Ensure consistency across your profile and shoot with a neutral/white background. Remember, light is your friend! Other amazon photo tips include;
• Keep the image resolution high
• Pay attention to the product size
• Show different angles of the product
• Use a tripod or a steady surface
• Avoid placing additional items with the product.
Where possible, don’t be afraid to use video content to show your product in action.
3. Get on top of your A+ content
A+ content is a feature on Amazon that allows sellers to create enhanced, detailed product descriptions and images to showcase their products to potential customers. It is designed to help sellers increase the visibility and appeal of their products on Amazon, and to provide customers with more detailed and comprehensive information about the products they are considering purchasing. Creating quality A+ content that can address the queries and concerns of your customers is a great way to rank higher on Amazon. Use A+ content as much as possible, and try to produce A+ content for each of your products.
Learning From Industry Leaders: Missguided, a Manchester Fashion Ecommerce Brand
North West fashion brand, Missguided has achieved tremendous popularity since its inception, collaborating with top designers, renowned brands, and even a television show, leading to escalating demand challenges.
Expanding beyond fashion, Missguided entered the perfume market, distributing products through high-street retailers and primarily via Amazon.
The Amazon store aligns seamlessly with Missguided’s brand, extending its website’s “look” for a cohesive customer experience. It features user-friendly navigation with four main product categories: “Fragrance,” “Body Mists,” “Gift Sets,” and “Rollerballs.”
To optimize listing success on Amazon, Missguided employs top tips like clear and detailed product names, as seen in their best-seller “Babe Power” perfume. The product page includes comprehensive descriptions, clear photos of the product and packaging, and essential product details.
Missguided leverages A+ Content to enrich product pages with engaging facts that educate customers and reinforce the brand’s authority. This strategy drives higher rankings and increased sales compared to perfume competitors on Amazon.
Ready to learn more about creating a multichannel ecommerce presence?
To thrive in such a crowded market and capture consumers whose preference for multiple brand touchpoints is ever evolving, ecommerce businesses in 2023 must make the most of the advantages granted by a “multichannel” strategy. Download the Multichannel Manual to identify the channels integral for success. Focusing on DTC (Direct-to-Consumer), online traditional marketplaces and social media “modern marketplaces”, this guide breaks each channel down, analysing individual platforms, the advantages and challenges.
