Influencer Marketing
The influencer market is vast and complex, making it tough for distinct brands and businesses to find and connect with relevant influencers, let alone execute an effective campaign that reaches the right people. That’s where we come in. CSP has access to a proprietary technology platform that uses AI to help us create, source and manage influencer marketing campaigns at scale.
Utilising the Influence Network’s cutting-edge AI technology, custom built platform, and campaign data, we're able to support clients by enabling the effective execution of Influencer Marketing campaigns on any platform, in any language, across the world.
We can help you to easily source a diverse range of brand aligned Nano, Micro, Mid-Tier, Macro and Super Influencers from across the social web. From briefing through to content development, approvals and live posting, rapidly deploy and manage Multi-Level Influencer Marketing Campaigns. Once live, track and report on the campaign metrics that matter to you, such as reach, engagement and sales.
In 2020, campaigns run with Influence Network achieved an average engagement rate of 11% and a 74% reach to follower count.
Our Influencer Marketing setup involves a four step process
1. Initial Briefing
In terms of the campaign’s scope, we work with you to establish the goals, expectations, and deliverables that will then inform the campaign narrative, content and channel strategy.
2. AI Discovery Engine
Searches the social sphere for the most relevant influencers. Also, it analyses followers and feeds, scoring each one based on the level of engagement they have with their audience.
3. Build Campaign
Our sites are built to meet and exceed global standards. We review, measure and quantify improvements across performance, accessibility, best practices and SEO so you can succeed at an international level.
4. Track and Measure
Once live, we can then analyse the performance of the campaign in real-time, via the platform dashboard.
Who we work with
Our clients include major household names, high street brands, globally known products, and start-ups.
